Senior Manager, Product & Brand Marketing, AEH
About The Position
The Senior Manager, Product & Brand Marketing, leads the strategic direction, execution, and performance of product and brand marketing across the Access and Egress Hardware Group portfolio of commercial door hardware and security brands. Reporting to the VP, Growth Initiatives, AEH, the role drives product launches, brand growth, customer engagement, demand generation, and marketing effectiveness in alignment with business objectives. The position leads Brand Managers and shared marketing resources and partners with Product Management, Sales, Business Development, and executive leadership to accelerate growth and strengthen market position. The role is performed onsite Monday through Friday at the company's New Haven or Berlin, Connecticut office. The annual salary range is $120,000 to $140,000. The final pay rate depends on experience, skill level, and other qualifications. Additional compensation and benefits are subject to company policies and plan eligibility.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of progressive marketing experience in product marketing, brand management, or commercial marketing roles.
- 5+ years of leadership experience managing marketing professionals and cross-functional teams.
- Demonstrated success developing and executing product launch and growth strategies.
- Strong understanding of brand management, product marketing, customer lifecycle marketing, and demand generation.
- Experience partnering with sales organizations and supporting channel-based businesses.
- Excellent leadership, communication, presentation, project management, and analytical skills.
- Strong business acumen and ability to link marketing initiatives to business outcomes.
- Experience managing budgets, agencies, and multiple concurrent priorities.
- Proficiency in Microsoft Office and marketing technology platforms.
Nice To Haves
- MBA or advanced degree.
- Experience within manufacturing, building products, architectural hardware, security, or access control industries.
Responsibilities
- Develop and execute product and brand marketing strategies supporting revenue growth, market-share expansion, and business objectives.
- Lead marketing activities across multiple brands, maintaining consistent market presence, brand positioning, and customer experience.
- Direct and support new product launches, product updates, lifecycle marketing initiatives, and commercialization plans.
- Partner with Product Management and Sales leadership on go-to-market strategies, value propositions, sales enablement tools, and customer engagement programs.
- Conduct market, customer, and competitive analysis to identify growth opportunities and inform business decisions.
- Plan and execute integrated marketing campaigns across digital, social media, content marketing, email, trade shows, public relations, and other channels.
- Drive awareness, demand generation, lead development, and customer retention initiatives.
- Manage and develop Brand Managers and shared marketing resources through leadership, coaching, performance management, and professional development.
- Set priorities and allocate marketing resources across brands, product lines, and strategic initiatives.
- Oversee development of marketing communications, product content, collateral, presentations, case studies, videos, website content, and other customer-facing materials.
- Collaborate with internal stakeholders and external agencies to execute marketing programs and initiatives.
- Develop, manage, and monitor marketing budgets, ensuring effective resource use and return on investment.
- Measure and report marketing performance using metrics, analytics, and insights, and implement continuous improvement initiatives as needed.
- Represent the organization at industry events, customer meetings, trade shows, and other business functions.
- Perform other duties and projects as assigned.
Benefits
- Paid time off, including sick and vacation days
- 13 paid holidays
- Job-protected leave benefits in accordance with applicable law
- Medical, dental, vision, and life insurance
- Health and flexible savings accounts, subject to eligibility requirements
- 401(k) plan with employer contributions and matching, subject to plan eligibility
- Eligibility for a discretionary bonus
- Supplemental life insurance
- Short-term and long-term disability benefits
- Employee discounts
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What This Job Offers
Job Type
Full-time
Career Level
Senior
