Analyst, Brand and Product Marketing

Royal Caribbean Cruises Ltd•Miami, FL

About The Position

Royal Caribbean Group’s Royal Caribbean International brand is hiring a full-time Digital Asset Management, Account Executive, Production and Content, also known as the Brand and Product Marketing Analyst. Based in Miami, the position reports to the Senior Manager, Creative and Content. The role administers Digital Asset Management (DAM) and Media Asset Management (MAM) libraries in partnership with the Senior Asset Management Specialist and supports production teams with cataloguing, rights protection, and media organization across platforms. The position requires working knowledge of post-production workflows, including RAW media, file naming conventions, and project/media reconnecting. The employee will help ensure assets are properly prepared and verified before and during their time in the DAM/MAM, support adoption and improvement of the platforms, and coordinate with teams across marketing, production, and other departments.

Requirements

3–5 years of experience in media management.
Extensive experience with MAM and DAM workflows and storage systems.
Solid understanding of post-production processes, photo and video file types, cameras, resolution, and RAW versus edited assets.
Working knowledge of file naming conventions, folder structure standards, and project/media reconnecting, including relinking media across drive migrations, transcodes, or software updates.
Technical understanding of asset cataloguing programs and final-output requirements such as resolution, color, and codecs as they relate to asset and storage management.
Basic understanding of image and footage usage rights, protecting contracted assets and the Royal brand, and managing legal risk.
Good editorial judgment, including the ability to distill a marketing campaign’s essence into summaries for library displays and communications.
Self-motivated and detail-oriented, with strong organizational skills and the ability to manage multiple projects independently or collaboratively under deadline pressure, including breaking-news situations.
Strong leadership capabilities and the ability to work with producers and creatives.
Excellent interpersonal and presentation skills, with the ability to communicate with and present to employees, management, clients, and the general public.
Strong relationship-building skills and the ability to resolve issues efficiently and effectively.
Intermediate to expert knowledge of DAM web tools.
Intermediate baseline knowledge across Adobe Creative Cloud, particularly Photoshop, Premiere Pro, Media Encoder, Illustrator, After Effects, Frame.io, and Lightroom.
Knowledge of Microsoft Office Suite.

Nice To Haves

A bachelor’s degree is preferred.
Experience setting up a new DAM or MAM system, working with stakeholders through implementation, and/or migrating assets between systems.
Library management or taxonomy experience.
Cruise industry experience.
Orange Logic knowledge.
Aquia understanding.
Basic to intermediate knowledge of MAM web tools.
Familiarity with DaVinci Resolve, Capture One, Wrike, Slack, organizational tools, LTO tape archival programs, RAID software, AWS software, or screen-sharing tools.

Responsibilities

Lead implementation and ongoing strategy for the DAM platform, including how the brand should use the tool.
Assist the Senior Asset Specialist with daily MAM/DAM administration and improve processes and efficiency.
Partner with the Senior Asset Specialist and Production Manager to coordinate across teams and departments and maximize use of asset libraries.
Lead asset audits, housekeeping, platform organization, and user-group restrictions.
Support marketing library changes, including asset migration, configuration, and terms and conditions.
Manage collection and metadata for video, audio, and photo assets across departments, including North American and International Marketing, Fleet Operations, Hotel Operations, and Explorations.
Perform daily media ingestion, metadata tagging, and archiving; verify file integrity and naming compliance for RAW and edited media before upload.
Enforce metadata entry, file naming, and folder structure standards across production and marketing teams.
Support editors and production teams with ingesting RAW and camera-original assets, and troubleshoot media reconnecting issues when files need to be relinked for finishing or DAM re-delivery.
Flag asset irregularities, including file naming errors, missing metadata, and media that fails to reconnect to source project files.
Implement and enforce archive policies, including retention of RAW and project files alongside final deliverables where applicable.
Work with the Production Manager to create updated visual displays in the DAM interface for new campaigns.
Recommend DAM/MAM system enhancements and improve communications with global offices.
Oversee library account approvals for external users and manage expiration and notifications for outdated assets.
Create and update training materials and system documentation; train production and web staff on upload, cataloguing, ingest, and file naming practices.
Support broader adoption of DAM/MAM across marketing and, eventually, other departments.
Perform other job-related duties as required.