Product Marketing Analyst

Festive Road•Dallas, TX

6d•$125,000 - $130,000•Onsite

About The Position

Festive Road is hiring a Product Marketing Analyst to own customer insight, journey management, and go-to-market planning for its client within the Customer Experience & Engagement (CEE) team. The client’s Travel & Events function supports a large workforce in traveling and meeting with confidence. CEE helps employees understand what the function offers, find services, and have a positive experience using them. The role connects product marketing, customer analytics, and delivery. The analyst will interpret customer insight, develop engagement recommendations, and carry those recommendations through to completion, while building frameworks that enable the Travel & Events function to reach employees at scale. The position is office-based in Dallas, Texas, with a stated salary band of $125,000–$130,000 USD.

Requirements

Bachelor's degree in marketing, business, analytics, or a related field.
At least 7 years of experience in product marketing for technology products or platforms, customer experience analytics, or a related field.
Demonstrated experience executing go-to-market strategies.
Experience creating and maintaining customer journey maps or experience frameworks.
Experience working with customer satisfaction and sentiment data and turning it into clear, prioritized recommendations.
Ability to identify what should not be done as well as what should be done.
Strong analytical skills and ability to interpret journey-level data and communicate findings to technical and non-technical audiences throughout a client organization.
Proven ability to work across functions, build stakeholder trust, and influence without direct authority.
Ability to share progress openly and flag risks or delays promptly.
Ability to work autonomously and deliver against agreed milestones and KPIs while actively managing scope to protect focus and quality.
Excellent written and verbal communication skills, including building business cases, presenting recommendations, and influencing decisions.
Ability to prioritize and remain composed in a fast-paced, multi-project environment.

Nice To Haves

Understanding of the corporate travel ecosystem.
Experience marketing SaaS platforms, self-service tools, or enterprise technology products.
Experience with voice-of-the-customer programs, survey design, or customer intelligence platforms.
Experience designing engagement strategies informed by behavioral data.
Experience supporting change management for product or service launches in a cross-functional environment.
Familiarity with data visualization and reporting tools.

Responsibilities

Analyze data and content performance to identify gaps in employee awareness of services.
Partner with content creators to make high-performing content easy to find across channels and set content priorities based on how employees discover and interact with information.
Own and maintain customer journey maps as a shared strategic reference for engagement design across Travel and Events.
Identify micro-sentiment signals that indicate a need for message intervention and partner with analytics teams on measurement requirements and data interpretation.
Translate journey health data into focused product marketing recommendations.
Support micro-sentiment deployment across journey touchpoints, ensuring measurement aligns with engagement actions.
Build reporting frameworks that connect customer experience signals to business outcomes.
Develop go-to-market plans for new programs and services, from segment identification and value proposition through launch planning and adoption measurement.
Build audience profiling and conversion insight, including A/B testing of messaging and positioning.
Use segment insight to inform communication planning so the right audience receives the right message at the right time.