Product Marketing Analyst

DriveWealth•New York, NY

6h•$100,000 - $120,000•Hybrid

About The Position

DriveWealth is a global B2B financial technology organization that aims to democratize access to financial independence through an API-based investing and trading platform. Its platform supports US equities, mutual funds, ETFs, fixed income, options, and fractional share ownership. The Product Marketing Analyst helps shape how DriveWealth’s products are understood, valued, and adopted. The role translates customer needs, market insights, and product capabilities into clear stories that connect with customers and support business growth. Working collaboratively with Product, Sales, Marketing, and Customer Success, the analyst supports product launches, competitive positioning, customer-facing team enablement, campaigns, and product adoption. The position is hybrid in New York City, with office attendance on a cadence set by the Hiring Manager or team. Remote work outside the listed location is not accommodated.

Requirements

1–3 years of experience in marketing, product marketing, market research, or a related area.
Clear, confident writing and presentation skills, including the ability to explain complex topics simply.
Curiosity about the market, including hands-on experience with research, competitor tracking, or gathering customer feedback.
Comfort with PowerPoint or Google Slides and experience building decks, one-pagers, or other marketing content.
A team-first attitude and willingness to work with Product, Sales, and Customer Success.
Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
Comfort working with data, such as campaign metrics or survey results, to identify trends.
A customer-first mindset and interest in understanding what drives customer decisions.
Must be authorized to work in the United States on a full-time basis without current or future visa sponsorship.
Must be based in the listed location; remote work outside the listed locations is not accommodated.

Responsibilities

Support product launches by coordinating timelines, tasks, and deliverables across teams.
Contribute to product positioning and messaging by drafting and refining copy and key materials.
Gather and summarize market and customer insights for the business.
Partner with cross-functional teams and bring the customer perspective into conversations.
Track and report campaign and launch performance, and recommend improvements.
Support campaigns and resources that help drive product adoption.
Create and maintain sales enablement materials such as one-pagers, battle cards, and decks.
Conduct market and competitive research and keep competitor profiles up to date.
Assist with content development and marketing campaigns.