Senior Product Marketing and SharePoint Analyst

UnitedHealth Group•Eden Prairie, MN

7d•$91,700 - $163,700•Remote

About The Position

This role builds and implements strategies, plans, and content to advance enterprise-wide marketing, communication, understanding, and adoption of AI tools. Supporting digital platforms on SharePoint across current and emerging AI tool suites, the role promotes a positive user experience through product marketing, communications, data analysis of telemetry and feedback, and the application of AI and digital solutions. The position works with vendor AI tool ecosystems, including Microsoft, Anthropic, and OpenAI, and enterprise AI solutions to drive engagement, adoption, and user fluency. The role may be performed remotely from anywhere within the U.S., subject to UnitedHealth Group’s Telecommuter Policy.

Requirements

At least 5 years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements or updates.
At least 5 years of experience designing, developing, administering, and managing SharePoint sites and content, and implementing strategies that leverage enterprise communication and engagement platforms such as Viva Engage and Microsoft Teams.
At least 3 years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms.

Nice To Haves

Experience with Human-Centered Design (HCD) principles.
Knowledge of AI Agent solutions for providing user information and enhancing digital user experience.
A demonstrated track record of building successful digital knowledge and communication campaigns for software products in large corporate environments.
Ability to partner with SharePoint software engineers to articulate requirements and design customized digital solutions.
Experience administering and managing Microsoft 365 collaboration platforms, including Viva Engage, SharePoint Online, Microsoft Teams, Power Automate, and M365 Copilot.
Experience using usage metrics, feedback tools, survey data, and telemetry to evaluate campaign effectiveness and optimize user experience.

Responsibilities

Use enterprise-approved AI tools to streamline workflows, automate tasks, and continuously improve digital product marketing initiatives.
Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations.
Develop and execute product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools.
Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging.
Conduct audience and persona analysis to identify user needs, behaviors, and pain points, and tailor communications and digital experiences accordingly.
Create, publish, and maintain product content—including presentations, announcements, FAQs, success stories, learning resources, and product guidance—across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms.
Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve product discovery.
Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather insights, and refine adoption strategies.
Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities.
Manage work intake and progress using tools such as Teams Planner.
Plan change communications for new AI products, features, enhancements, and software updates, using employee communities and digital channels to answer questions and foster peer learning.