Lead, Product Marketing Manager - Brand

Snap Inc.•Los Angeles, CA

22h•$162,000 - $284,000•Onsite

About The Position

Snap Inc. is seeking a Lead, Product Marketing Manager to join its Brand Product Marketing team at Snap Ads. The Brand team aims to make Snapchat a must-buy for brand advertisers by expanding video solutions across Snap surfaces, including Chat, Spotlight, Stories, and Map, and marketing the breadth of its Brand product portfolio. This individual-contributor role helps brands and agencies understand Snapchat's value for reaching its community in an evolving social and CTV video landscape. The role owns go-to-market strategy for Snap's video solutions and develops product positioning, narratives, and sales activation plans. It represents advertiser perspectives in product strategy and roadmap discussions, builds knowledge of the competitive social and CTV video landscape, and creates enablement programs to support adoption and revenue growth. The position also defines and tracks performance measures and develops scalable feedback loops among advertisers, Sales, and Product teams. Snap follows a “default together” approach and expects team members to work in an office 4+ days per week. The position is eligible for RSUs. U.S. base salary ranges are $190,000–$284,000 annually in Zone A (CA, WA, NYC), $181,000–$270,000 in Zone B, and $162,000–$241,000 in Zone C.

Requirements

BS/BA degree or equivalent years of experience.
8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
Experience in product marketing for brand advertising, video, or media products.
Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media.
Fluency in the social and CTV video landscape, including how Snap's surfaces compare with and differentiate from competing platforms.
Advanced expertise in digital advertising, monetization, and platform strategy.
Strong executive presence and ability to influence at the highest levels.
Proven leadership in scaling marketing programs and frameworks globally.
Exceptional communication and storytelling skills, including presenting to business and technical teams and senior advertiser and agency leaders.
Ability to operate autonomously and lead ambiguous, high-impact initiatives across multiple teams and products.
Ability to champion AI adoption and lead automation of manual workflows.

Nice To Haves

Experience leading marketing for video, CTV, or social advertising products at scale.
Proficiency in go-to-market frameworks and strategic narrative development.
Ability to translate market intelligence and competitive video/CTV landscape insights into product direction.
Comfort with data analysis and visualization using Looker or similar platforms.

Responsibilities

Own go-to-market strategy for Snap video solutions, partnering with Product, Sales, and Marketing Science to bring video formats and features to market across Snap surfaces.
Develop positioning, narratives, and sales activation plans across the Brand product portfolio for advertisers and agencies.
Gather and synthesize advertiser feedback on video and Brand products to inform product strategy and roadmaps shared with Director- and MD-level leadership.
Track the social and CTV video landscape, competitive offerings, and emerging formats, and translate insights into differentiated positioning for Snap.
Develop sales enablement materials and programs, including pitch narratives, case studies, and training, to drive adoption and revenue growth.
Define and track KPIs for adoption, advertiser satisfaction, and revenue, and present performance narratives to senior leadership in QBRs and strategic reviews.
Establish scalable feedback loops among advertisers, Sales, and Product teams to prioritize opportunities and improve the advertiser experience.