Lead brand marketing manager

WRITER•New York, NY

6d•$141,000 - $196,000

About The Position

WRITER is seeking a brand leader to own and develop the company’s brand internally and externally, from campaign strategy to the systems that make brand work scalable. Reporting to the VP of Brand and Communications, this role will shape how customers and employees experience WRITER, how the product expresses the brand, and how AI can strengthen brand operations. The position is open at multiple levels, with compensation ranges scaled to experience, expertise, and scope. The role leads brand campaigns from concept through activation, partnering with product marketing on integrated go-to-market work. It activates the brand across customer and employee journeys, including onboarding, all-hands, and internal communications. The lead will operate WRITER’s internal WRITER instance, encode brand voice and standards into reusable skills, maintain a skill library, and advise product and engineering based on internal experience. The role also works with product and design to express the brand in the platform, manages the brand agency relationship, defines and tracks brand metrics, conducts competitive and market research, and builds Brand Central as a scalable repository for assets, guidelines, templates, and toolkits. It also champions adoption and enables teams to act as brand ambassadors.

Requirements

At least 7 years of experience building brands, ideally at a high-growth B2B technology company where brand was a strategic imperative.
Experience owning both brand strategy and execution, and building brands that create belief.
Genuine enthusiasm for agentic AI in brand work and a point of view on how AI can encode standards, scale creative output, and protect consistency while preserving distinctiveness.
Experience managing agencies, writing useful briefs, and providing feedback that improves the work.
Experience working in or alongside product teams and translating brand into product experiences.
Experience building scalable brand systems, such as asset libraries, guidelines, repositories, brand skills, or AI-powered toolkits.
Fluency in brand metrics, including measuring business outcomes and using data to defend and evolve strategy.
Strong communication skills, including writing briefs, presenting campaigns, and explaining the value of brand investment.
Low-ego approach, high standards, and ability to build shared ownership and bring stakeholders along.

Nice To Haves

Experience at a high-growth B2B technology company.
Experience using AI tools in a brand context.

Responsibilities

Lead brand campaign strategy from concept through activation, manage execution end-to-end, and uphold brand standards.
Partner with product marketing on integrated go-to-market campaigns, aligning brand and demand work.
Activate the brand across the customer journey and employee experience, including onboarding, all-hands, and internal communications.
Own WRITER’s internal WRITER instance and encode brand voice, guidelines, and creative standards into brand skills.
Build and maintain a skill library that helps employees create high-quality, consistent, on-brand work at scale.
Partner with product and engineering to share insights from internal use and advise on improvements for brand leaders.
Work with product and design to express the brand identity within the platform’s copy and user experience.
Lead the day-to-day relationship with the brand agency, including briefing, feedback, and delivery.
Define and own brand metrics, including awareness, perception, campaign performance, and pipeline influence.
Conduct ongoing competitive and market research to inform brand strategy.
Build and own Brand Central as a source of truth for assets, guidelines, templates, and toolkits.
Work with the creative team to make brand resources scalable and easy for the company to use.
Champion brand adoption and run enablement to help internal teams become brand ambassadors.

Benefits

Generous paid time off and company holidays.
Medical, dental, and vision coverage for employees and their families.
16 weeks of paid parental leave for all parents.
Fertility and family planning support.
Early-detection cancer testing through Galleri.
Flexible spending account and dependent care FSA options.
Health savings account for eligible plans, with a company contribution.
Annual wellness stipend for expenses such as gym, massage, chiropractic care, and personal training.
Annual learning and development stipend.
Company-wide and team off-sites.
Competitive compensation.
Company stock options.
401(k).