Assoc Mgr, Marketing - Brand
About The Position
The Associate Marketing Manager supports the development and execution of plans for an assigned brand as part of its long-term marketing strategy. Working cross-functionally, the role helps drive profitable, equity-building brand growth, supports revenue and profit targets, and contributes to the long-term development of the brand. The position also completes special projects and other assigned duties. Responsibilities span portfolio management, business analysis, and marketing strategy and execution. The role manages an assigned product portfolio, supports innovation and go-to-market planning, analyzes brand and category performance, tracks business metrics and budgets, and helps develop and execute annual marketing plans and customer-specific programs. It also manages creative development with internal teams and external agencies.
Requirements
- MBA preferred; 2–5 years of brand management experience.
- Experience working at a leading Consumer Packaged Goods company.
- Foundational knowledge of developing and using elements of the marketing mix to drive business in a high-growth environment.
- Ability to manage multiple projects simultaneously in a fast-paced environment, with independence and resilience.
- Strong analytical skills, including using data to make sound recommendations affecting business decisions and results.
- Ability to analyze and manipulate large data sets (for example, IRI) and draw actionable conclusions.
- Excellent written communication and solid presentation skills.
- High proficiency in Microsoft Excel and PowerPoint.
- Ability to sit regularly and to work seated or standing for at least eight hours.
- Ability to concentrate for extended periods while paying close attention to detail.
- Ability to travel up to 10% of the time.
Nice To Haves
- MBA degree.
Responsibilities
- Manage an assigned product portfolio, including new product development, SKU rationalization, mix strategies, and profit optimization.
- Support development of the product portfolio strategy and three-year innovation pipeline, exploring format, packaging, recipe extensions, and adjacencies.
- Work with cross-functional teams through the new product development process.
- Support go-to-market activities for product innovation, including marketing plans, selling tools, and volume and growth forecasts.
- Analyze external brand, category, and competitive performance using data from a range of sources and provide recommendations for business growth.
- Report key internal brand metrics, including revenue and profit, and identify their drivers.
- Support development and execution of annual marketing plans.
- Execute and evaluate advertising and consumer-promotion programs based on consumer, customer, and competitive trends.
- Manage the product portfolio budget, including invoice processing and tracking.
- Support delivery of annual marketing plans to the sales organization.
- Collaborate with customer marketing and sales to define and deliver customer-specific programs.
- Manage creative development with internal teams and external agencies, from briefing and feedback through execution.
- Support brand revenue and profit targets and long-term brand development.
- Complete special projects and other duties as assigned or necessary.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
