(USA) Manager, Product Marketing

Walmart•Hoboken, NJ

1d•$96,000 - $202,000•Onsite

About The Position

Join Walmart Connect as a Senior Product Marketing Manager to lead go-to-market strategy for Display and Advertising APIs. Partner with Product, Engineering, Partnerships, and GTM teams to drive adoption, technical enablement, and successful partner integrations. From alpha through scaled launch, translate complex API capabilities into clear value propositions, use cases, documentation, and enablement. Gather partner insights, identify integration friction, and help shape the roadmap across campaign management, targeting, creative, optimization, reporting, and measurement. The Brand Solutions Product Marketing team commercializes solutions that help Walmart Connect advertisers build awareness, expand reach, and enhance engagement through comprehensive marketing strategies. The Brand Scale group focuses on accelerating growth for enterprise and emerging advertisers through advanced tools and technology for efficient campaign onboarding and activation. Its initiatives include expanding API and technology integrations that enable partners and agencies to manage display advertising across campaign management, audience targeting, creative workflows, optimization, reporting, and measurement. The role is based in San Bruno, California or Hoboken, New Jersey. The annual salary range is $104,000–$202,000 in San Bruno or $96,000–$186,000 in Hoboken. Additional compensation may include annual or quarterly performance bonuses and, for certain positions, stock.

Requirements

At least 5 years of experience in product marketing, technical go-to-market, product, solutions consulting, sales engineering, developer relations, or a related field.
Strong understanding of APIs, developer workflows, authentication, integrations, and technical product adoption.
Ability to translate technical capabilities into clear value for technical and business audiences.
Strong cross-functional communication and analytical skills, with experience partnering with Product, Engineering, Partnerships, Sales, and Marketing.
Bachelor’s degree in Marketing, Business Administration, or a related field, or 4 years of experience in Marketing, Business Administration, or a related field.

Nice To Haves

Experience in digital advertising or ad tech, ideally display, programmatic, DSPs, retail media, or advertising APIs.
Instructional Design Software.
Experience leading cross-functional teams.
Master’s degree in Learning and Development, Human Resources, or a related field.
Project Management Certification.
Project management experience.
Six Sigma certification.

Responsibilities

Lead go-to-market strategy for Walmart Connect Display APIs from early testing through launch, adoption, and ongoing product evolution.
Develop positioning, messaging, technical marketing assets, and use cases across campaign management, targeting, creative, optimization, reporting, and measurement.
Partner with Product, Engineering, Partnerships, and GTM teams on integrations, beta recruitment, onboarding, commercialization, and roadmap development.
Optimize the adoption funnel, identify integration friction, and enable developers and partners.
Use market, performance, and feedback data to inform strategy.
Gather partner insights and help shape the product roadmap.

Benefits

Competitive pay and performance-based bonus awards.
Medical, vision, and dental coverage.
401(k), stock purchase, and company-paid life insurance.
Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
Short-term and long-term disability.
Company discounts.
Military Leave Pay.
Adoption and surrogacy expense reimbursement.
PTO and/or PPTO that may be used for vacation, sick leave, holidays, or other purposes.
Live Better U, a Walmart-paid education benefit program for eligible full-time and part-time associates, covering tuition, books, and fees for eligible programs.