(USA) Senior Manager, Product Marketing - International Marketplace
About The Position
The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness, adoption, and market growth. The role uses market research, data analysis, and cross-functional collaboration to develop and execute marketing plans. It includes influencing stakeholders, delivering presentations, and guiding end-user training programs. By leveraging insights and building partnerships, the Senior Manager supports business objectives and strengthens product positioning while demonstrating integrity and a commitment to continuous improvement. The team connects global product strategy to launches across Canada, Mexico, and Chile. It develops messaging and go-to-market strategies, monitors feature adoption, collaborates across functions, and uses market research and stakeholder insights to align efforts. The team also supports end-user training and marketing communications, with a focus on measurable results and improved product positioning and business impact.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field and 3 years of experience in Marketing, Business Administration, or a related field; alternatively, 6 years of experience in one of these fields.
- Expertise in market research methodologies and data analysis to generate actionable insights.
- Strong cross-functional collaboration and stakeholder management skills.
- Experience developing and executing global marketing strategies with measurable KPIs.
- Ability to design and deliver product training and marketing communications.
- Exceptional communication skills, including presenting complex information clearly and persuasively.
- Demonstrated leadership in coaching and mentoring teams.
- Commitment to ethical standards and integrity in business interactions.
Nice To Haves
- Master of Business Administration.
Responsibilities
- Lead cross-functional collaboration to develop and execute product marketing strategies aligned with business objectives.
- Conduct market research and analyze data to identify trends, customer needs, and competitive positioning.
- Present data-driven insights and recommendations to influence and advise stakeholders.
- Oversee product training, demonstrations, and marketing communications to enhance product adoption.
- Manage key performance indicators to measure marketing effectiveness and optimize campaigns.
- Build and maintain internal and external partnerships to support product initiatives and growth.
- Coach and mentor teams to achieve business objectives.
Benefits
- Competitive pay and performance-based bonuses.
- Medical, vision, and dental coverage.
- 401(k), stock purchase plan, and company-paid life insurance.
- Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty, and voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
- Live Better U tuition, books, and fees paid for eligible education programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
