(USA) Senior Manager, Product Marketing

Walmart • Hoboken, NJ

1d

About The Position

The Senior Product Marketing Manager is part of Walmart+ Strategic Partnerships Marketing and owns strategy and execution for new and core benefits, including Video Streaming Choice and Gas Savings. Reporting to the Director, this role leads integrated, full-funnel marketing strategies from planning through execution and optimization. The position partners with Product, UX, Creative, Site Operations, Analytics, Legal, Business teams, and external partner marketing teams to increase benefit awareness and utilization and drive member acquisition.

The role also influences the benefit experience and roadmap upstream by bringing member perspectives and consumer insights into benefit design, value proposition development, and member journeys. Walmart+ marketing supports membership growth by converting customers into members and delivering ongoing value across owned and paid channels and partner touchpoints.

Requirements

• 10+ years of experience in product marketing, partner marketing, or membership marketing, with a proven track record of independently leading complex, high-impact initiatives.
• Demonstrated experience developing and executing full-funnel marketing strategies and go-to-market plans across paid, owned, and partner channels.
• Hands-on, detail-oriented, solutions-driven leadership style, balancing strategic thinking with tactical execution and independently navigating complex challenges with minimal oversight.
• Data-driven mindset and ability to translate performance insights, consumer behavior, and testing into actionable marketing strategies and recommendations.
• Experience using AI-enabled tools to accelerate insight development, improve creative effectiveness, and streamline planning and operating workflows.
• Bachelor’s degree required.
• Minimum qualifications: either a bachelor’s degree in Marketing, Business Administration, or a related field and 3 years’ experience in Marketing, Business Administration, or a related field; or 6 years’ experience in Marketing, Business Administration, or a related field.

Nice To Haves

• Master of Business Administration.

Responsibilities

• Own marketing strategy for core Walmart+ benefits and future third-party benefits, developing integrated, full-funnel plans to drive awareness, member acquisition, benefit utilization, and incremental member value.
• Lead new member benefit launches end-to-end, from initial strategy and positioning through go-to-market planning, cross-functional execution, launch readiness, and post-launch optimization, aligned with business objectives and timelines.
• Translate the Director’s strategic vision into execution by independently driving priorities, navigating ambiguity, and developing solutions to keep initiatives on track.
• Partner with other teams to evaluate performance, identify opportunities, and use data, consumer insights, and testing to improve marketing effectiveness and benefit utilization.
• Bring the member perspective and consumer insights into benefit design, value proposition development, member journeys, and the benefit experience and roadmap.

Benefits

• Competitive pay and performance-based bonus awards.
• Medical, vision, and dental coverage.
• 401(k), stock purchase, and company-paid life insurance.
• Paid time off, including sick leave, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• PTO and/or PPTO usable for vacation, sick leave, holidays, or other purposes.
• Live Better U Walmart-paid education benefit program, with tuition, books, and fees paid for eligible programs; eligibility requirements apply.
• Stock may be included as additional compensation for certain positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior