(USA) Senior Manager, Product Marketing
About The Position
The Senior Product Marketing Manager, Competitive Intelligence is a senior individual contributor responsible for building the analytical and competitive intelligence foundation for product and business decision-making. The role leads market, product, and competitor analysis to uncover strategic gaps, quantify opportunities, and shape product inbound, roadmap direction, and go-to-market decisions. The role compares product features, functionality, positioning, and future vision against a defined competitor set, translating analysis into decision-ready recommendations for Product, PMM, and business leaders. It brings structured market signals into roadmap decisions and helps connect product capabilities to measurable commercial impact. The position leads competitive intelligence for priority product and solution areas; develops benchmarking, teardown, opportunity-sizing, and strategic comparison frameworks; analyzes portfolios across capabilities, differentiation, packaging, pricing, adoption, and future direction; and quantifies trade-offs, risks, and growth opportunities. It also establishes analysis quality standards and enables PMMs and cross-functional partners to apply competitive intelligence methods at scale. The role conducts product and competitor teardowns, builds market-sizing, forecasting, and scenario models, performs quantitative analysis, designs experiments and causal tests, and develops customer preference models such as conjoint or MaxDiff when needed. It translates findings into executive-ready recommendations and partners with Product, PMM, Analytics, and leadership to shape roadmap inputs and validate strategic bets. Success means competitive intelligence informs product inbound and roadmap decisions early, leaders trust the analysis, reusable frameworks are adopted across solution areas, decisions are backed by evidence, and post-launch outcomes are used to improve future decision-making.
Requirements
- The posting's role-specific minimum qualifications call for 7 or more years of experience in competitive intelligence, product marketing, market research, strategy, analytics, or a related field.
- Strong quantitative and analytical skills, including comfort with modeling and structured analysis.
- Demonstrated ability to compare complex products, markets, and competitors and convert findings into strategy.
- Experience influencing senior stakeholders and cross-functional partners.
- Strong written and verbal communication skills, including executive storytelling.
- Bachelor’s degree or equivalent practical experience.
- The posting's separate minimum-qualifications section lists either a bachelor’s degree in Marketing, Business Administration, or a related field plus 3 years of related experience, or 6 years of experience in Marketing, Business Administration, or a related field.
Nice To Haves
- Experience in ad tech, retail media, digital platforms, SaaS, or other fast-moving product environments.
- Experience with feature teardowns, competitive benchmarking, market sizing, and experimentation.
- Comfort with statistical methods and causal analysis.
- Experience building frameworks and playbooks that scale across teams.
- Advanced degree or equivalent training in business, economics, analytics, statistics, or a related field.
- Master’s degree in Business Administration.
Responsibilities
- Lead the competitive intelligence discipline for priority product and solution areas.
- Build and maintain frameworks for competitive benchmarking, feature teardowns, opportunity sizing, and strategic comparison.
- Analyze the product portfolio against competitors across capability depth, differentiation, packaging, pricing, adoption, and future product direction.
- Quantify trade-offs, risks, and growth opportunities to support roadmap and investment decisions.
- Deliver structured insights that influence product inbound, roadmap prioritization, and commercial strategy.
- Enable PMMs and cross-functional partners to use competitive intelligence methods at scale.
- Establish standards for competitive intelligence analysis quality, confidence levels, and post-decision validation.
- Conduct product and competitor teardowns comparing current capabilities, gaps, and strategic positioning.
- Build market-sizing, forecasting, and scenario models to quantify opportunity and inform prioritization.
- Perform competitive benchmarking using weighted scoring, maturity models, and capability frameworks.
- Conduct statistical and analytical work, including regression, cohort analysis, clustering, and driver analysis, to understand competitive wins and losses.
- Design and analyze experiments and causal tests to validate hypotheses and measure impact.
- Develop customer preference models such as conjoint or MaxDiff when decisions require trade-off analysis.
- Translate complex findings into executive-ready recommendations, readouts, and decision memos.
- Partner with Product, PMM, Analytics, and leadership to shape roadmap inputs and validate strategic bets.
- Create reusable competitive intelligence standards, templates, and frameworks across the PMM organization.
Benefits
- Performance-based bonus awards.
- Medical, vision, and dental coverage.
- 401(k).
- Stock purchase.
- Company-paid life insurance.
- Paid time off, including sick leave.
- Parental leave.
- Family care leave.
- Bereavement leave.
- Jury duty leave.
- Voting leave.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- PTO and/or PPTO, with amounts depending on job classification and length of employment.
- Live Better U, a Walmart-paid education benefit program for eligible full-time and part-time associates, covering tuition, books, and fees for eligible programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
