Product Marketing Manager, USA

Tsuga • New York, NY

4d

About The Position

Tsuga is hiring its first Product Marketing Manager to join its marketing team, working with Regional Marketing Managers in the US and EMEA and the central marketing team. The role partners closely with product, sales, and Forward Deployed Engineers to shape Tsuga’s positioning, sales approach, and product launches.

The position will translate Tsuga’s Bring Your Own Cloud (BYOC) model—which helps companies manage observability costs while meeting the demands of AI-driven observability—into messaging that resonates with both engineers and executive buyers. It is a hands-on role measured on revenue, with win rates, deal velocity, and pipeline quality serving as leading indicators. The role is based on the US East Coast, with a preference for New York, and employment will be through an Employer of Record (EOR). Regular travel is expected.

Tsuga describes its working environment as fast-moving and pragmatic, with ownership, quick feedback, problem-solving, building from scratch, customer focus, and thoughtful use of AI. The whole company meets quarterly at its office in France. Perks include competitive base pay plus variable compensation, meaningful equity, an employee referral bonus equivalent to €5,000, and quarterly team offsites in France. Additional benefits vary by country and are shared during the interview process.

Requirements

• At least 5 years of B2B product marketing experience in observability, DevOps, or infrastructure tooling.
• A proven track record of positioning and launching technical products that helped sales win enterprise deals.
• Excellent writing, storytelling, and presentation skills.
• Familiarity with modern cloud infrastructure, including AWS, GCP, or Azure, and observability concepts such as OpenTelemetry.
• Strong understanding of technical buyers, from engineers to CTOs, and enterprise buying decisions.
• A hands-on approach and comfort with ambiguity, including setting strategy and doing the work.
• Willingness to travel regularly.

Responsibilities

• Own Tsuga’s positioning and messaging for different buyers, from executive decision-makers to observability engineers.
• Build and maintain competitive intelligence, and provide sales guidance on where Tsuga wins and loses and how to respond.
• Create sales content, including pitch decks, battlecards, business cases, and objection-handling materials, and train the team to use it.
• Plan and run product launches with the product team for customers, prospects, and internal sellers.
• Develop early customers into references, case studies, and proof points for enterprise buyers.
• Partner with Regional Marketing Managers to turn messaging into pipeline-generating campaigns and events.
• Use AI tools to work efficiently and engage agencies where they add value.

Benefits

• Competitive base pay plus variable compensation.
• Meaningful equity.
• Employee referral bonus equivalent to €5,000.
• Quarterly company team offsite in France.
• Additional benefits vary by country and will be shared during the interview process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed