Product Marketing Manager

Avalon Administrative Services•Tampa, FL

4d•Remote

About The Position

The Product Marketing Manager adds dedicated capacity to Avalon Healthcare Solutions’ Product Marketing & Communications team and reports to the SVP, Product Marketing & Communications. This role supports end-to-end go-to-market execution, product positioning and messaging, competitive and market intelligence, and sales enablement for Avalon’s Diagnostic Intelligence portfolio, including RTM, LVM, RRM, SRX, Genetics, and future launches. The role works closely with Product Marketing, Product Management, Growth & Demand Generation Marketing, and cross-pillar Content & Website teams, as well as contractors and consultants. The position is eligible for remote work. Quarterly travel to Avalon’s corporate office in Tampa, Florida, is required, along with travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils. Travel may be up to 25%.

Requirements

At least 5 years of product marketing experience, including direct healthcare IT experience on the vendor or commercialization side.
A bachelor's degree (BA/BS) in Marketing, Business, or a related field.
Experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions.
Experience with the Pragmatic Marketing Framework or a comparable product marketing methodology.
Strong Microsoft Office skills, including Word, PowerPoint, and Excel.
Experience with a CRM such as Salesforce.com or similar, and a product/market requirements tool.
Excellent written and verbal communication skills, including the ability to translate complex or clinical concepts into clear commercial narratives.
Experience working with and coordinating oversight of third-party contractors and consultants, such as PR agencies, freelance writers, and market research providers.
Strong organizational and cross-functional collaboration skills, with the ability to manage multiple concurrent launches and deliverables against deadlines.
Ability to travel up to 25%.
Experience solely within a health plan’s internal product organization does not meet the healthcare IT vendor/commercialization-side experience requirement.

Nice To Haves

Familiarity with health plan, TPA/Broker/ASO, or provider market dynamics.
Experience directing contractor or freelance support, such as market research or content writing.

Responsibilities

Develop and execute product go-to-market strategies for new solutions and support product launch planning and execution.
Partner with Product Management to support product strategy, develop business cases, and quantify market opportunities for build, buy, or partner approaches.
Develop and maintain positioning statements, messaging frameworks, buyer personas, and Ideal Client Profiles by product and segment.
Support product marketing plans, sales tools, and content across Avalon’s Diagnostic Intelligence portfolio and future launches.
Conduct competitive and market intelligence, tracking new entrants, payer market dynamics, and policy trends, and synthesize findings into actionable briefs for Sales and Product.
Create and maintain sales enablement tools, including pitch decks, one-pagers, ROI/value calculators, competitive battlecards, case studies, and objection-handling guides.
Support end-to-end product launch execution, including launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines.
Partner with Content & Website teams and freelance content-writing support to produce thought leadership assets, web content, and campaign collateral aligned with product positioning.
Synthesize Voice of Customer input, NPS results, and client feedback into product marketing recommendations, customer advocacy programs, and case studies or testimonials.
Collaborate with Growth & Demand Generation Marketing to align product messaging with campaigns, ABX programs, and product launch activation events.
Track and report product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline or bookings contribution by product line.
Maintain product marketing governance documentation, including the Commercialization Playbook, positioning library, and competitive intelligence repository.