(USA) Senior Manager, Product Marketing

Walmart • Bentonville, AR

1d • $117,000 - $234,000

About The Position

Sam’s Club Connect is seeking a Senior Manager, Product Marketing to shape go-to-market strategy for its growing In-Club portfolio, including In-Club Display, In-Club Audio, Sampling, Demos, and Scan & Go. The role helps shape how advertisers engage members across physical and digital club experiences. It partners with Sales, Product, Media Strategy, Operations, and other cross-functional teams to bring advertiser perspectives into product strategy and translate emerging In-Club capabilities into clear, differentiated value.

The Senior Manager drives go-to-market strategy for the portfolio from opportunity assessment and Voice of Customer through product launches, adoption, and ongoing optimization. The role identifies growth opportunities, influences product priorities, and ensures new capabilities are effectively positioned and brought to market. The ideal candidate is a strategic, customer-focused product marketer who can simplify complex offerings, build compelling narratives, influence across teams, and drive adoption in a fast-moving retail media environment.

Requirements

• 7+ years of experience in product marketing, go-to-market strategy, digital advertising, retail media, or a closely related role.
• Demonstrated experience developing and executing go-to-market strategies and product launches for complex products or solutions.
• Experience conducting opportunity assessments and developing or contributing to business cases using customer, market, competitive, and business inputs.
• Strong experience translating Voice of Customer and market insights into product and go-to-market recommendations.
• Ability to simplify complex advertising, technology, or media capabilities into clear value propositions, positioning, and customer narratives.
• Strong understanding of the advertising and retail media ecosystem and how brands engage customers across physical and digital experiences.
• Proven ability to build cross-functional relationships and influence across Product, Engineering, Sales, Operations, Media Strategy, and Marketing.
• Strong strategic and analytical skills and excellent written, verbal, presentation, and executive communication skills.
• Ability to thrive in a fast-paced, evolving environment, manage multiple priorities, and drive work forward.
• Minimum qualification: Bachelor’s degree in Marketing, Business Administration, or a related field and 3 years of experience in Marketing, Business Administration, or a related field; alternatively, 6 years of experience in Marketing, Business Administration, or a related field.

Nice To Haves

• Experience with in-store or In-Club media, digital screens, audio, sampling, experiential marketing, or commerce media.
• Experience with mobile or app-based advertising experiences connected to the physical shopping journey.
• Experience working in retail media, commerce media, advertising technology, or a multi-product ecosystem.
• Experience partnering with large advertisers and agencies to understand needs, identify opportunities, and drive product adoption.
• Preferred qualification: Master of Business Administration.

Responsibilities

• Drive go-to-market strategy and execution across the In-Club portfolio, including positioning, messaging, value propositions, use cases, launch strategy, sales enablement, and adoption.
• Lead opportunity assessments and support business case development for new In-Club products and capabilities, incorporating advertiser needs, market insights, business opportunity, and cross-functional considerations.
• Serve as a Voice of Customer advocate, translating advertiser, agency, and Sales feedback into actionable product and go-to-market recommendations.
• Partner with Product and Engineering to ensure advertiser needs and market opportunities inform product priorities, requirements, and roadmap decisions.
• Support product launches across pilot, beta, and general availability with Product, Sales, Media Strategy, Pricing, Launch Readiness, Ad Operations, Marketing, and other teams.
• Develop advertiser narratives and go-to-market resources, including pitch materials, case studies, FAQs, training, thought leadership, and seller enablement.
• Partner with Sales and Media Strategy to identify opportunities, monitor adoption and success measures, address barriers, and turn post-launch learnings into recommendations.
• Monitor retail media, in-store media, experiential, and digital advertising trends to identify opportunities and inform portfolio strategy.

Benefits

• Competitive pay and performance-based bonus awards.
• Medical, vision, and dental coverage.
• 401(k), stock purchase, and company-paid life insurance.
• Paid time off, parental leave, family care leave, bereavement leave, jury duty leave, and voting leave; PTO and/or PPTO may be used for vacation, sick leave, holidays, or other purposes.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U company-paid education benefit, covering tuition, books, and fees for eligible programs from high school completion to bachelor's degrees, English Language Learning, and short-form certificates.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior