Product Marketing Manager

Aston Carter•Woodinville, WA

1d•$55 - $65•Hybrid

About The Position

A large health and fitness firm is seeking a skilled product marketing professional to oversee commercialization of B2B solutions across cardio, strength, and wellness categories. The role uses data-driven insights to develop narratives, campaigns, and go-to-market strategies that build awareness and commercial demand. The position partners closely with Product, Sales, and creative teams, serving commercial fitness operators in verticals including commercial gyms, hospitality, education, and multi-family housing. This is a six-month temp-to-hire contract-to-hire position based in Woodinville, Washington. It is hybrid: onsite four days per week during the first month of training, then onsite two days and remote three days per week. Free parking is available.

Requirements

At least 7 years of B2B product marketing experience, preferably in consumer products, wellness, or technology.
Strong storytelling ability and excellent verbal and written communication skills.
Exceptional attention to detail.
Ability to translate technical product features into compelling customer benefits.
Ability to use data and research to uncover insights and drive strategy.
Strong organizational skills and ability to manage multiple projects and stakeholders in a fast-paced environment.
Creative approach to developing innovative strategies and challenging conventional methods.
Competence with Adobe Creative Suite and CMS platforms such as Contentful or WordPress.

Nice To Haves

Experience in product marketing, marketing communications, marketing campaigns, and marketing strategy.
Knowledge of cross-functional teams, product management, marketing management, InDesign, Asana, and Contentful.
Proficiency in B2B marketing, digital marketing, project management, PowerPoint, campaigns, consumer products, WordPress, CMS platforms, and Adobe Creative Suite.

Responsibilities

Develop positioning and messaging for fitness solutions that differentiate them and resonate with commercial fitness decision makers.
Conduct market and user research to identify insights, trends, and opportunities.
Collaborate with Product, Sales, and broader Marketing teams to create go-to-market strategies that drive awareness and commercial demand.
Create compelling content and messaging, including sales enablement assets and customer-facing storytelling.
Coordinate with agencies, engineering, and industrial design teams to produce accurate product renderings and icons.
Use market data and performance metrics to evaluate initiatives, refine messaging, and guide decisions.
Ensure cross-functional alignment and manage complex, interdependent projects while meeting deadlines and maintaining attention to detail.
Champion the customer by centering customer needs, motivations, and behaviors in initiatives.