Marketing Manager Jobs

About The Position

Requirements

• 6–8 years of experience in product marketing or a closely related commercial marketing function.
• Experience developing creative briefs and partnering with creative teams to bring campaigns to life.
• Strong cross-functional collaboration skills, working regularly with Brand, Web, CRM, Media, Clinical, Legal/Compliance, Sales, and Revenue Management.
• Comfort using commercial and revenue data, including utilization, P&L, and opportunity sizing, as an input to marketing strategy rather than relying only on campaign performance metrics.

Nice To Haves

• Experience with a multi-service-line or multi-location business.
• Healthcare, dental, or consumer-access-sensitive industry experience.

Responsibilities

• Own market intelligence, strategy, and go-to-market for launches and initiatives across Aspen’s service lines.
• Manage promotions and campaigns end-to-end, from planning through execution and performance tracking.
• Partner with Revenue Management to understand service-line performance, including utilization, opportunity sizing, and P&L contribution, and use the data to prioritize product marketing investment.
• Partner with clinical stakeholders to ensure product messaging accuracy and track clinical developments, product enhancements, and innovations relevant to service-line positioning.
• Work with Legal and Compliance to ensure messaging, claims, and promotional content meet regulatory and brand-risk standards.
• Collaborate with channel partners to drive consistent product and service-line messaging across web, CRM, social, and paid media.
• Support the Hub & Spoke GTM launch by executing against the strategy set by the Sr. Director.
• Build and maintain market intelligence for Aspen’s service lines, partnering with the broader Insights team where useful.

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan with employer match
• 15% annual bonus