Marketing Intelligence and Strategy Manager

Meta•Seattle, WA

1d•$152,000 - $213,000

About The Position

At Meta Reality Labs, the Commercial team drives growth across its portfolio of Wearables and VR devices. The Marketing Intelligence and Strategy Manager will optimize marketing for Wearables products by tracking industry trends, influencing marketing strategy, ensuring investments have strong business cases, and facilitating cross-functional leadership decisions. The role calls for data-informed marketing strategy, cross-functional collaboration, and clear communication of recommendations to leadership in ambiguous, fast-moving environments.

Requirements

8+ years of experience with marketing strategy or brand marketing of consumer products.
Familiarity with marketing measurement, attribution, and media mix modeling.
Experience managing marketing budgets and demonstrating return on investment for investments.
Track record of building cross-functional partnerships to shape marketing strategies.
Experience analyzing complex, long-term, critical problems and driving solutions.
High tolerance for ambiguity and ability to create execution plans where none existed.
Bachelor's degree in a relevant field, such as Marketing, Business, Analytics, or a related discipline.

Nice To Haves

Demonstrated ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
MS or MBA degree in a relevant field.
Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Experience or domain knowledge in AI, augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware and software platforms.
Experience bringing new consumer technology products to market.
Experience owning and overseeing multiple portfolio areas and marketing strategies.
Experience adhering to and implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.

Responsibilities

Conduct market research on the Wearables marketing landscape, identifying industry trends, competitor positioning, messaging, and channel strategies.
Assess and optimize the overall marketing strategy to focus budgets and resources on the right tactics and growth levers.
Design and implement scalable processes, frameworks, and analytical tools that enable data-driven marketing decisions across the organization.
Partner with Brand, Product Marketing, and Finance to shape marketing strategy.
Synthesize insights into clear strategic recommendations for leadership.