Manager - Regional Marketing and Strategy - Sonic

Inspire • Atlanta, GA

8d

About The Position

The Manager, Regional Marketing and Strategy plays a key role in Sonic’s shift from a traditional national marketing calendar to a regional strategy, with tailored regional plans running alongside national plans to drive incremental growth. Reporting to the Director, Regional Strategy and Marketing, this role turns regional insights into business cases, in-market programs, and measurable results.

The Manager leads analysis, planning, and execution for regional initiatives, including sizing opportunities, developing business cases, managing project plans, designing and evaluating in-market tests, and tracking program effectiveness. The role works closely with National Marketing and Strategy, Integrated Marketing Communications, Field Marketing, Operations, Brand Experience, Data and Analytics, and Consumer Insights partners to support coordinated go-to-market execution. The position calls for comfort with ambiguity, strong analytical and data-driven decision-making, a bias for action, and the ability to move multiple projects forward at once. Travel of 10–15% is required for regional market visits and franchisee meetings.

Requirements

• Four-year degree in Marketing, Business, Economics, or a related field.
• At least 5 years of experience in marketing, strategy, consulting, analytics, or a related field.
• Strong analytical skills, including the ability to interpret data, size opportunities, and build clear business cases.
• Experience designing and evaluating in-market tests, including test/control and incrementality.
• Advanced proficiency in Excel, including tools such as pivot tables, SUMIFS, and INDEX/MATCH.
• Advanced proficiency in PowerPoint and executive storytelling.
• Experience using Tableau, Power BI, or similar analytics platforms to independently access and analyze data.
• Project management experience, including managing multiple initiatives and competing timelines and delivering on schedule.
• Ability to influence and collaborate with cross-functional partners without direct authority.
• Excellent oral and written communication skills.

Nice To Haves

• MBA.
• At least 2 years of experience in QSR, retail, or hospitality, ideally with regional, local, or multi-market marketing.

Responsibilities

• Analyze market-level sales, traffic, share, and consumer data to identify regional growth opportunities and develop size-of-prize estimates and business cases for prioritization.
• Develop and execute regional marketing plans and initiatives with Field Marketing, Integrated Marketing Communications, Operations, and Brand Experience partners.
• Manage project plans, timelines, and deliverables for regional initiatives.
• Design and manage in-market tests, including test objectives, test/control design, KPIs, and performance reviews; recommend whether programs should be scaled, refined, or stopped.
• Track and report regional program KPIs and success metrics, and develop dashboards and post-program evaluations to inform future plans.
• Partner with Data and Analytics and Consumer Insights to turn consumer trends and regional insights into actionable recommendations.
• Prepare and deliver presentations communicating strategy, progress, risks, and recommendations to the Director and brand leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager