VIP Marketing Strategy and Support Manager
About The Position
The VIP Marketing Strategy and Support Manager implements, executes, and measures VIP ESS initiatives across the Caesars Entertainment enterprise. The role collaborates with casino marketers and operators to ensure effective execution of VIP strategies, leads and supports one or more direct reports, and proactively reviews VIP business operations and market trends to identify opportunities and risks. It serves as a strategic consulting resource for on-property VIP Leadership, providing insights and recommendations to optimize performance, and directly supports the Vice President of VIP Marketing Strategy & Support to align regional objectives with enterprise standards. The position also tracks customer commitments and deliverables, supports initiative and policy adoption, promotes consistent use of enterprise tools and guidelines, and helps develop VIP segmentation, financial plans, training, incentives, and operational improvements. Travel is required as needed to support business objectives and property engagements.
Requirements
- At least 3 years of marketing experience.
- Deep understanding of finance and performance drivers.
- Three to five years of successful experience in casinos or hotels, customer service, or as a host.
- Excellent interpersonal, communication, problem-solving, leadership, and analytical skills.
- Systematic and process-oriented mindset focused on seamless end-to-end customer experiences.
- Strategic problem-solving skills and comfort overseeing day-to-day activities.
- Proactive change-agent approach.
- Must be 21 years or older.
Nice To Haves
- Experience with luxury brands preferred.
- College degree or equivalent experience preferred.
- Knowledge and experience with Microsoft Excel, Access, and PowerPoint preferred.
Responsibilities
- Track customer commitments and deliverables, define data trends, and recommend changes that create meaningful process improvements.
- Manage the implementation and adoption of new initiatives and policies.
- Ensure tools, programs, and guidelines are used consistently across the enterprise.
- Optimize revenue and efficiency through effective contact and service strategies.
- Assist in defining VIP segmentation by establishing sound criteria and enforcing standards.
- Identify new segments and opportunities using tools and capabilities such as RTCM and SMART.
- Work with leadership to create and implement goals that reward behaviors aligned with the overall strategy.
- Support property-level training initiatives so team members can effectively use tools and systems.
- Manage payment and incentive processes for various VIP programs.
- Manage host hiring and associated contracts.
- Assist leadership in developing a financial operating plan that reflects business needs for the upcoming year.
- Travel as needed to support business objectives and property engagements.
- Lead, coach, and support one or more direct reports.
- Review VIP business operations and market trends to identify opportunities and risks.
- Provide strategic consulting, insights, and recommendations to on-property VIP Leadership.
- Support the Vice President of VIP Marketing Strategy & Support to align regional objectives with enterprise standards.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
