Marketing Manager

Flagger Force, LLC•Swatara Township, PA

About The Position

The Marketing Manager leads, builds, and scales Flagger Force’s marketing and public relations function. The role owns marketing planning, brand stewardship, demand marketing, sales enablement, recruitment marketing, and media relations, and leads internal talent and external partners. Reporting to the AVP of Strategy and working closely with the Public Affairs Manager, the Marketing Manager ensures the company’s story—from B2B growth in infrastructure and utility markets to community impact and second-chance workforce development—is communicated consistently, creatively, and with measurable results. The position combines hands-on execution with team leadership and brings new tools, methods, and ideas to help marketing innovate and scale.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field; equivalent combinations of education and experience may be considered.
At least 7 years of progressive marketing experience, including building and leading teams.
Proven record of taking ownership of a marketing function or program and improving it through new strategy, tools, and methods.
Experience selecting and managing agencies, staff augmentation partners, and freelancers, including scope, performance, budget, and return on investment.
Experience leading public relations and media relations, including earned media, executive visibility, and award programs.
Hands-on depth across brand, content, digital marketing, events, and sales enablement.
Ability to combine hands-on work with leadership and coaching responsibilities.
Confident, self-directed, professional leadership skills, with the ability to earn trust and take ownership in an established organization.
Excellent writing, storytelling, and creative direction skills, with a strong eye for design and brand consistency.
Data-driven approach and fluency in marketing analytics, website and digital performance tools, and campaign reporting.
Demonstrated use of marketing technology, automation, and AI tools to improve speed and scale.
Organization, initiative, project management skills, and digital fluency, including tools such as Jira, MS Office, Adobe Creative Cloud, CRM and marketing automation tools, and LinkedIn.
Strong interpersonal and cross-functional collaboration skills, with the ability to lead or support as needed.

Responsibilities

Lead marketing planning, set priorities, manage the budget, track results, and establish clear roles and processes.
Develop and execute an annual marketing plan aligned with company growth priorities, sales targets, and key client segments.
Translate business goals into campaigns and programs with defined objectives, budgets, timelines, and success measures.
Monitor market trends, competitor activity, and client needs, and provide insights to leadership.
Lead B2B brand and messaging strategy, positioning Flagger Force as a trusted, safety-driven partner for infrastructure, utility, and construction clients.
Build the community pillar of the brand and communicate the company’s community investments and impact.
Partner with HR and Field Recruiting to promote second-chance workforce development and career opportunities through recruitment marketing.
Tell stories that highlight the people behind the work and their impact on job sites.
Own brand standards, templates, and the creative design system, promoting efficient use of approved materials and consistent quality.
Partner with Sales and client development leaders on campaigns, content, and tools that support pipeline growth, client retention, and expansion into new markets.
Develop and maintain sales enablement materials, including capability presentations, case studies, proposal content, and service collateral.
Lead trade shows, industry conferences, and client events, from planning and budgeting through follow-up and results tracking.
Own the company website and digital marketing channels, including SEO, paid media, email marketing, and social media, with a focus on performance and improvement.
Lead public relations and media relations strategy for brand, business, and recruiting objectives, building visibility through press releases, story pitching, announcements, and award submissions.
Develop executive visibility and thought leadership opportunities, and prepare spokespeople for interviews, speaking engagements, and industry recognition.
Maintain a calendar of newsworthy moments, media lists, press materials, and coverage tracking.
Support issues and reputation management with senior leadership and ensure timely, accurate, consistent external responses.
Manage external PR partners as a shared resource with Public Affairs and build internal public relations capability over time.
Coordinate with the Public Affairs Manager so marketing, public relations, and public affairs reinforce one another; support public affairs initiatives through marketing and creative resources, while Public Affairs leads legislative and policy positioning.
Plan jointly through a shared calendar and clear ownership of announcements, events, and campaigns.
Lead and develop the marketing team, including the Marketing Coordinator and Creative Specialist, by assessing capabilities, defining roles, and coaching team members.
Select, manage, and integrate staff augmentation partners, agencies, and freelancers; define scopes and hold partners accountable for performance.
Determine the appropriate mix of internal capabilities and external support as the function scales, and recommend whether to develop skills, hire, or engage partners.
Evaluate and implement marketing technology, automation, and AI tools to increase output, quality, and speed.
Build workflows, intake, and measurement systems that make requests visible, prioritized, and deliverable on time.
Introduce new marketing approaches, channels, and methods, and support broader team adoption.
Provide regular updates to senior leaders on marketing performance, campaign results, and priorities.
Coordinate with Internal Communications to align external and internal messaging and ensure employees hear important news first.
Perform special projects as assigned by the Associate Vice President of Strategy and Communications or department leadership.