Marketing Manager Jobs

About The Position

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field required.
• Minimum five (5) years of progressive marketing experience.
• Minimum two (2) years of leadership, project management, or team oversight experience.
• Experience in healthcare, managed care, public health, behavioral health, or other regulated industries strongly preferred.
• Strong knowledge of digital marketing, branding, public relations, content development, and analytics.
• Experience managing vendors, agencies, and external partners.
• Exceptional communication, project management, organizational, and leadership skills.
• Proficiency with Google Workspace, Microsoft Office, CRM platforms, marketing software, and analytics tools.
• Valid California Driver's License and reliable transportation.

Nice To Haves

• Healthcare marketing experience.
• Experience working with community-based organizations and healthcare providers.
• Experience supporting multiple brands or service lines.
• Knowledge of HIPAA-compliant marketing practices.
• Experience with HubSpot, Salesforce, Canva, WordPress, Google Analytics, and marketing automation platforms.

Responsibilities

• Develop and execute comprehensive marketing strategies that support organizational growth, brand awareness, service line expansion, and community engagement.
• Translate executive vision into measurable marketing initiatives and campaigns.
• Lead annual and quarterly marketing planning, budgeting, forecasting, and performance reporting.
• Establish marketing KPIs, dashboards, and performance metrics.
• Identify new opportunities to increase organizational visibility, referral partnerships, and community impact.
• Ensure alignment between marketing initiatives and organizational objectives.
• Maintain and strengthen brand integrity across all Pacific Health Group entities and affiliated organizations.
• Develop and enforce brand standards, messaging frameworks, tone of voice, and visual identity guidelines.
• Oversee the creation of marketing collateral, presentations, advertisements, social media content, videos, print materials, and promotional assets.
• Ensure consistent branding across all digital and physical touchpoints.
• Support the positioning and growth of affiliated brands while maintaining alignment with organizational objectives.
• Develop and maintain relationships with healthcare providers, managed care organizations, community-based organizations, educational institutions, workforce development agencies, and strategic partners.
• Represent Pacific Health Group at networking events, conferences, community meetings, health fairs, and public engagement opportunities.
• Coordinate community outreach initiatives that increase awareness of Pacific Health Group services and programs.
• Identify opportunities to strengthen referral relationships and community partnerships.
• Support organizational volunteer initiatives, sponsorships, and community impact programs.
• Serve as a brand ambassador for Pacific Health Group throughout San Diego County and surrounding communities.
• Oversee digital marketing efforts including website management, SEO, SEM, email marketing, social media management, marketing automation, and online advertising.
• Monitor digital performance and continuously optimize campaigns to improve engagement and return on investment.
• Manage content calendars, publication schedules, and communication strategies.
• Develop and oversee organizational newsletters, email campaigns, and digital communications.
• Ensure all communications are accurate, compliant, audience-focused, and aligned with organizational goals.
• Develop and manage public relations strategies that enhance organizational visibility and reputation.
• Coordinate media opportunities, press releases, interviews, and community announcements.
• Build and maintain relationships with media outlets, journalists, and community influencers.
• Support executive leadership with public-facing communications and speaking opportunities.
• Assist with reputation management and crisis communication efforts when necessary.
• Manage marketing projects from concept through execution and completion.
• Develop project plans, timelines, deliverables, budgets, and implementation schedules.
• Coordinate multiple initiatives simultaneously while ensuring deadlines and quality standards are achieved.
• Monitor project performance and provide regular updates to executive leadership.
• Identify project risks and develop proactive solutions.
• Ensure efficient use of marketing resources and budget allocations.
• Serve as the primary point of contact for marketing vendors, agencies, consultants, photographers, videographers, graphic designers, and advertising partners.
• Manage vendor relationships, contracts, deliverables, timelines, and performance expectations.
• Ensure all external partners meet organizational standards for quality, professionalism, and compliance.
• Coordinate internal and external events from planning through execution.
• Support conferences, leadership speaking engagements, networking events, health fairs, ribbon cuttings, and community initiatives.
• Manage event logistics, promotional materials, registrations, vendor coordination, and communications.
• Measure event outcomes and identify opportunities for future growth and engagement.
• Maintain marketing dashboards and reporting systems.
• Track campaign performance, engagement metrics, referral growth, digital performance, and community outreach outcomes.
• Analyze marketing data and provide recommendations for continuous improvement.
• Prepare executive-level reports summarizing marketing activities, results, and strategic recommendations.
• Partner with Operations, Revenue Cycle, Human Resources, Behavioral Health, Community Programs, Member Services, and Executive Leadership.
• Coordinate organizational initiatives that support growth, community impact, workforce development, and brand awareness.
• Facilitate communication among internal stakeholders to ensure successful project execution.

Benefits

• 160 Hours of Paid Time Off (PTO)
• 12 Paid Holidays, including Birthday Holiday
• One Floating Holiday after one year of employment
• Four (4) Paid Volunteer Hours per Month
• Bereavement Leave, including Pet Bereavement Leave
• 90% Employer-Paid Employee-Only Medical Coverage
• Dental and Vision Insurance
• Flexible Spending Account (FSA)
• Short-Term Disability, Long-Term Disability, and AD&D Coverage
• Employee Assistance Program (EAP)
• 401(k) with Company Match
• Monthly Stipend
• Professional Development Opportunities
• Career Advancement and Internal Growth Opportunities
• Hybrid Work Environment
• Quarterly In-Person Team and Company Events
• Employee Discount Programs through Great Work Perks and Perks at Work
• Mission-Driven Culture Focused on Innovation, Collaboration, Accountability, and Growth