Senior Manager, Marketing Technology

Bentley Systems • Philadelphia, PA

1d • Hybrid

About The Position

Bentley Systems is seeking a strategic and technically proficient Senior Manager, Global Marketing Technology to lead the strategy, governance, and evolution of its global marketing technology ecosystem. Reporting to the Director, Content Strategy and Operations, this role defines and executes the long-term marketing technology roadmap and ensures systems are scalable, integrated, secure, and aligned with business objectives.

The role oversees Bentley's marketing technology stack, manages the Marketing Operations team, and drives innovation through AI-powered solutions that enhance marketing planning, execution, and measurement. It acts as a key liaison between Marketing, IT, Security, Legal, Data, and other cross-functional teams to ensure technology investments deliver measurable business value.

Requirements

• Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field, or equivalent practical experience.
• At least 8 years of experience in marketing technology, marketing operations, revenue operations, or a related discipline within a complex B2B technology or software organization.
• Demonstrated experience developing and managing an enterprise marketing technology roadmap across multiple functions, geographies, or business units.
• Strong expertise with marketing automation, CRM, analytics, reporting, integration, and content management technologies.
• Hands-on experience with Salesforce and Marketo.
• Strong understanding of data management, system integrations, governance practices, and privacy regulations, including GDPR and CCPA.
• Experience leading vendor evaluations, proof-of-concept initiatives, technology selection processes, and build-versus-buy analyses.
• Experience leveraging generative AI and agentic AI technologies within business processes and marketing workflows.
• Proven success leading teams and managing cross-functional initiatives involving multiple stakeholders.
• Excellent communication and presentation skills, with the ability to convey complex technical concepts to technical and non-technical audiences.

Nice To Haves

• Experience managing enterprise-scale marketing technology ecosystems within a global software, SaaS, or technology company.
• Familiarity with customer data platforms (CDPs), data warehouses, business intelligence tools, and advanced marketing analytics solutions.
• Experience partnering closely with IT, Security, Data Governance, and Legal teams on enterprise technology initiatives.
• Knowledge of AI governance frameworks, responsible AI practices, and emerging trends in marketing automation and customer engagement technologies.
• Advanced understanding of marketing attribution, segmentation, lead management, customer journey orchestration, and performance measurement.
• Experience leading organizational change management, technology adoption, and digital transformation initiatives.

Responsibilities

• Define and lead the global marketing technology strategy and multi-year roadmap, establishing target-state architecture and prioritizing investments that support business growth and operational efficiency.
• Govern the marketing technology ecosystem, including system ownership, user access, change management, documentation standards, and platform performance.
• Oversee data flows and integrations across marketing, sales, customer success, product, and analytics platforms, ensuring data accuracy, consistency, privacy, and regulatory compliance.
• Lead and develop the Marketing Operations team by establishing priorities, workflows, service standards, and operational best practices.
• Manage evaluation, selection, implementation, renewal, consolidation, and retirement of marketing technology solutions through vendor and build-versus-buy assessments.
• Partner with Marketing leadership to define and execute Bentley's AI strategy, identifying opportunities to use AI and agentic workflows to improve productivity, decision-making, and marketing performance.
• Evaluate emerging AI-enabled technologies and establish governance frameworks for security, data usage, quality standards, compliance, and cost management.
• Translate business requirements into actionable technology solutions and prioritized implementation plans in partnership with IT, Security, Legal, and Data teams.
• Establish key performance indicators for marketing technology platforms, including system reliability, user adoption, utilization, data quality, and return on investment.
• Drive global adoption of marketing technology platforms through training, enablement programs, user support, and comprehensive documentation.
• Communicate technology strategies, recommendations, and trade-offs effectively to stakeholders and senior leadership.

Benefits

• Attractive salary and benefits package.
• Bentley Impact Day: a day off from work to volunteer with an organization of your choice.
• Colleague recognition award programs and the Bentley Achievers platform.
• Global initiatives and resource groups supporting inclusion, belonging, and colleague wellbeing.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior