Senior Marketing Technology Manager

Northwestern Mutual•Milwaukee, WI

1d•$89,360 - $154,200•Hybrid

About The Position

The Senior Marketing Technology Manager is responsible for enhancing and developing the Field MarTech stack, with a special focus on platforms supporting social media efforts. The role oversees the success of these capabilities, whether delivered in-house or through vendor-hosted tools, and drives requirements for new tools and enhancements to existing tools such as web, social, and events. The position partners cross-functionally with Marketing, Product, and Engineering to build strong relationships and advance core projects and initiatives. The role leads, maintains, troubleshoots, and evolves the social media platform currently supported by Sprinklr; helps define the future Field MarTech roadmap by interviewing stakeholders and integrating needs into the enterprise roadmap; and gathers technical requirements for implementation teams. It develops user stories and testing criteria and partners with business stakeholders on UAT. The manager builds internal stakeholder relationships, manages vendor partnerships, monitors and recommends marketing technology stacks for field engagement, and tracks overall field usage. Working across Marketing, Product, and Engineering, the manager develops the MarTech stack, technical strategy, and Field MarTech roadmap; evaluates alignment with the sales funnel and identifies gaps and redundancies. The role also follows technology trends and industry practices, develops use cases with business and technology strategists, and partners with enterprise stakeholders—including legal, privacy, internal business and technology strategists, and third-party marketing and advertising agencies—to improve business needs and adoption.

Requirements

Bachelor's degree in business, marketing, technology, or a related field.
Minimum of 6 years of experience supporting or executing marketing technology solutions.
Strong understanding of business-to-consumer marketing practices, digital marketing, and customer online experience.
Knowledge of web and mobile technologies and familiarity with how the digital ecosystem is evolving.
Outstanding communication skills and comfort interacting with diverse technical and non-technical audiences.
Organization and ability to handle multiple projects with limited supervision.
Excellent attention to detail.
Demonstrated ability to solve complex problems through in-depth analysis and best practices, developing new perspectives on existing solutions or creating inventive and enduring solutions.
Ability to apply a customer-first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy and business outcomes.
Ability to communicate complex information about services, products, systems, or processes to targeted audiences and liaise between technical and non-technical audiences.
Ability to analyze situations using quantitative data and business acumen, identify underlying complex issues, think critically from multiple perspectives, and seek process improvements.
Ability to engage stakeholders to gather information, resolve customer problems, communicate effectively, solicit customer requirements, use domain knowledge, and collaborate with appropriate stakeholders.

Nice To Haves

Knowledge or experience with social media platforms such as Sprinklr or Hearsay Social.
Knowledge or experience with event management platforms such as cVent.
Knowledge or experience with web analytics such as Google Analytics or Adobe.
Knowledge or experience with SEO.
Knowledge or experience with Local Listings Management.
Knowledge or experience with website CRM systems.
Knowledge or experience with front-end web development languages such as HTML, JavaScript, or CSS.

Responsibilities

Lead, maintain, troubleshoot, and evolve the social media platform currently supported by Sprinklr.
Interview stakeholders to define the future Field MarTech roadmap and integrate requirements into the enterprise roadmap.
Gather technical requirements for implementation teams, develop user stories, define testing criteria, and partner with business stakeholders on UAT testing.
Build and manage relationships with internal stakeholders to support the use and promotion of marketing tools.
Lead multiple vendor partnerships.
Monitor, review, and recommend marketing technology stacks for enhanced field engagement and track overall field usage.
Collaborate across Marketing, Product, and Engineering to develop the MarTech stack, technical strategy, and Field MarTech roadmap.
Evaluate the marketing technology stack against the sales funnel and identify gaps and redundancies.
Stay current with technology trends and industry best practices, educate yourself, and influence others to seek effective solutions to business challenges.
Partner with business and technology strategists to develop use cases, define business needs, and identify opportunities for improvement or increased adoption.
Partner with enterprise stakeholders, including legal, privacy, internal business and technology strategists, and third-party marketing and advertising agencies.