Marketing Technology Program Manager

Stripe

About The Position

The Marketing Technology Program Manager sits at the intersection of technology, data, and program management, balancing strategic planning with hands-on execution. The role drives technology programs that power Stripe’s marketing engine, leading cross-functional work with product, engineering, and marketing stakeholders. It improves marketing systems and performance through AI, process automation, and first- and third-party tools. The role manages one or two initiatives at a time, which may include improving digital campaign effectiveness, campaign measurement, account-based marketing, or online event production and community engagement. It owns end-to-end program delivery, defines objectives and success metrics, coordinates requirements and software implementation, supports pilots and feedback cycles, and drives adoption and ongoing operational improvements. It also maintains scalable documentation and coordinates with offshore production teams and cross-functional partners across time zones.

Requirements

At least 6 years of experience in B2B marketing operations or technology, or a related program management role in a high-growth technology environment.
At least 3 years of day-to-day experience with some or all of marketing automation platforms, CRM platforms, audience targeting and personalization, campaign measurement, account-based marketing, and online events such as webinars.
At least 3 years of end-to-end program management experience for cross-functional marketing, sales, and engineering initiatives.
Experience building AI agents, with examples of deployed agents and daily uses of AI beyond chat.
At least 3 years of conducting independent analysis using queries, dashboards, and AI, and partnering with analysts and data scientists for more complex analytics.
At least 3 years of defining personal scope and goals and collaborating with a distributed global team to deliver them.
Excellent written and verbal communication skills, including the ability to explain complex operational concepts to diverse marketing, sales, and engineering stakeholders.

Nice To Haves

Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources.
At least 3 years of experience with marketing technology systems and platforms, including Marketo, customer data platforms, marketing channel and campaign measurement and attribution, account-based marketing platforms, and online event platforms.
Experience selecting and managing third-party software in a B2B marketing context.
Experience implementing AI tools to improve marketing operations workflows and productivity.
Experience working day-to-day with global teams.
Knowledge of data privacy and compliance frameworks.
Experience in financial services, payments, or B2B software industries.

Responsibilities

Manage one or two marketing technology initiatives at a time, such as digital channel effectiveness, measurement, account-based marketing, or online event production and community.
Own end-to-end program delivery, maintain communications, track milestones, lead cross-functional workstreams, and provide roadmap progress updates.
Define program objectives and success metrics and build repeatable processes that address recurring marketing process and technology challenges.
Partner with product and engineering teams to scope business requirements, coordinate discovery, and translate operational needs into internal product requirements.
Lead requirements, selection, contracting, implementation, and adoption of third-party software, including driving custom features in the company’s implementations.
Coordinate review cycles, pilots, and feedback collection; summarize required changes, identify launch-blocking issues, and escalate risks.
Improve operations through process innovation, automation, and adoption of AI-powered tools.
Maintain scalable documentation and coordinate with offshore production teams and cross-functional partners across time zones.
For digital channel effectiveness initiatives, improve campaign performance through personalization, content and audience optimization, and recommendation-system interlock.
For measurement initiatives, create consistent campaign identity and connect marketing activity, spend, engagement, leads, and downstream outcomes.
For account-based marketing initiatives, identify target accounts, coordinate campaigns, personalize account experiences, capture engagement, and measure account penetration.
For online event and community initiatives, support digital event promotion, registration, attendance, content delivery, community engagement, and follow-up measurement.