Marketing Program Manager

Columbia Bank•Liberty Lake, WA

2d•$100,000 - $120,000•Onsite

About The Position

The Marketing Program Manager manages the development, implementation, and performance of marketing, advertising, and customer experience programs and strategies that support the bank’s strategic direction. The role develops cross-functional marketing programs and campaigns to strengthen the organization’s brand reputation and generate demand for products and services, and oversees multiple marketing projects of varying scope and complexity for an assigned line of business or brand program. The position develops sales and promotional campaigns in support of annual brand objectives, prioritizes field-driven marketing initiatives, and supports regional leadership initiatives and growth goals. It works with creative agencies, vendors, and suppliers to bring relevant expertise to marketing projects while managing costs. The role monitors budgets, expenditures, research and development appropriations, and return on investment, and advocates for the Columbia brand promise and messages throughout the company. The Marketing Program Manager follows bank policies, procedures, and applicable regulations; completes required training; and maintains working knowledge of relevant policies and regulations, including Bank Secrecy Act, Regulation CC, and Regulation E. The role may coach, mentor, or train others, and is expected to demonstrate and foster Columbia’s corporate culture, take initiative, and support the vision to become the “Business Bank of Choice.” Other duties may be assigned. This position is fully onsite at 1301 A Street, 7th Floor, Tacoma, WA 98402. Occasional travel may be required. The pay range is $100,000–$120,000, with possible performance-based incentive compensation. The selected candidate’s pay depends on factors including job-related knowledge, skills, experience, education, and geographic location.

Requirements

7–10 years of experience in marketing, strategy development, project management, or brand management.
Working knowledge of marketing strategies and banking services and products.
Advanced project management and matrix management oversight skills, including the ability to establish processes and timelines for sophisticated, multifaceted marketing communications and initiatives.
Demonstrated ability to develop effective advertising and media recommendations across traditional and non-traditional media channels using budgets of varying size and scope.
Ability to work fully onsite at the posted location.
Occasional travel may be required.

Nice To Haves

Banking experience preferred.

Responsibilities

Develop, implement, and evaluate marketing, advertising, and customer experience programs and strategies aligned with the bank’s strategic direction.
Create cross-functional marketing programs and campaigns that strengthen brand reputation and generate demand for products and services.
Oversee multiple marketing projects of varying scope, size, and complexity for an assigned line of business or brand program.
Develop sales and promotional campaigns that support annual brand objectives, prioritize field-driven initiatives, and advance regional leadership initiatives and growth goals.
Manage creative agencies, third-party vendors, and suppliers to leverage outside expertise while controlling costs.
Monitor financial aspects of marketing strategies and tactics, including budgets, expenditures, research and development appropriations, and return on investment.
Promote the Columbia brand promise and messaging throughout the company.
Comply with bank regulations, policies, procedures, and required training; maintain knowledge of applicable regulations and written policies.
May coach, mentor, or train others and teach coursework as a subject matter expert.
Demonstrate and foster the Columbia corporate culture, take personal initiative, and support the vision to become the “Business Bank of Choice.”
Perform other duties as assigned.

Benefits

Medical, dental, and vision plans
401(k) retirement savings plan with employer match for qualifying associate contributions
Employee assistance program
Life insurance
Disability insurance
Tuition assistance
Mental health resources
Identity theft protection
Legal support
Auto and home insurance
Pet insurance
Online discount marketplace
Paid vacation
Paid sick days
Paid volunteer days
Paid holidays