Associate Program Manager Digital Marketing

TaylorMade Golf Company•Carlsbad, CA

1d•$78,000 - $87,000•Onsite

About The Position

The Associate Program Manager, Digital Marketing will own strategy, day-to-day execution, and optimization for Paid Social (Meta, Reddit) and Affiliate programs, with supporting responsibility across Paid Search, SEO, Display, and App tactics. Success in this role means driving profit, revenue, and customer acquisition growth through data-driven channel optimization. The role requires close collaboration with eCommerce, finance, content, and brand marketing partners to align channel execution with broader business goals.

Requirements

Experience working with GA4, Photoshop, Incrementality Measurement/MMM, and AI tools like Claude
Comfortable managing projects within structured, project-based workflows
Strong analytical, communication, and reporting skills, proficient in PowerPoint, Excel, and Word
Experience working in a team-oriented / collaborative environment
3+ years’ experience using Meta Ads and YouTube Ads required, either in-house or agency
3+ years’ experience managing Affiliate/influencer strategy required
1+ years of experience managing paid search campaigns preferred

Nice To Haves

Passion for golf and/or sport preferred
Meta Ads, Google Analytics, or YouTube Ad certifications a plus

Responsibilities

Drive go-to-market by planning, executing, and scaling Paid Social and Affiliate marketing programs that align with business goals and objectives
Build, launch, and optimize strategies across Paid Social (Meta Ads, YouTube Ads, Reddit Ads, TikTok Ads) and Affiliate marketing programs while supporting Paid and Organic Search channels
Own campaign structure, audience strategy, and placement mix strategies for acquisition and retargeting programs
Manage daily and monthly budget pacing and optimize spend against efficiency and revenue targets
Lead paid social creative testing agenda, covering concept, format, hook, and offer, with a consistent testing rhythm
Translate performance data and platform best practices into clear creative briefs for in-house creative team
Share results of creative testing to key stakeholders and implement winning creative patterns into future briefs
Provide ongoing channel reporting and update marketing dashboards to communicate performance against goals and KPIs (ROAS, CAC, MER, iROAS)
Test emerging channels, campaign types, and marketing partners; recommend where to scale
Work directly with Affiliate publishers and partner with Affiliate agency to optimize delivery and campaign performance; focusing program on premium partner recruitment and optimizing performance with existing partners
Regularly review marketing program performance, adjusting campaign strategy and account structure according to shifting industry best practices.
Use GA4 and incrementality testing platforms like Measured to surface channel performance insights and apply findings to optimize campaign strategy
Track and analyze trends, competitive landscape, consumer insights and current state of the business
Work cross-departmentally with eCommerce, retention, brand, content, merchandising, and dev teams to gather assets, business requirements, marketing goals and objectives
Stay current with best practices, strategies, and industry standards related to digital marketing tactics
Performs other responsibilities as required