Digital Marketing Manager

Array

2d • $160,000 • Remote

About The Position

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.
As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.
As a Digital Marketing Manager at Array, you will be our in-house performance marketing engine — you do what a full-service agency would do, except you sit inside the GTM team, know our verticals, and are accountable to pipeline. This role reports to the Head of Marketing.

Requirements

• 5+ years running performance marketing hands-on for B2B, with real budget ownership — you’ve planned spend, defended it, and moved it when the data said to. Agency background is strongly welcome; you’ve run multiple client accounts and want to go deep on one.
• Platform fluency you can prove: Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and a CRM/MAP stack (we run Salesforce and HubSpot; we also use, ZoomInfo, and Gong).
• Real SEO chops: you can run a technical audit, brief content, and explain search visibility — including AI search — to an executive without jargon.
• CRO experience with testing frameworks, not just hunches.
• A pipeline-first mindset: you talk in opportunities and revenue influenced, not just impressions.
• Strong project management and communication — you can run multiple campaigns and stakeholders at once with clear briefs, tight timelines, and no dropped threads.
• Comfort as a team of one with agency-sized scope — this is a build role in a fast-moving GTM org, and you’d rather own the whole engine than a slice of it.
• A belief that AI is reshaping work — you instinctively use it to accelerate everything you do: analysis, reporting, briefs, creative iteration. Our team builds this way; you should too.

Nice To Haves

• Fintech experience or selling into financial institutions.
• ABM platform experience and tiered account strategy.
• Experience marketing embedded/API products or private label offerings.
• Background in growth, social, or partner marketing alongside paid — you’ve pulled more than one lever.
• Experience with behavioral and intent data for targeting (we use ZoomInfo intent).
• Enough design/creative sense to brief ad creative well.

Responsibilities

• Own paid media strategy and execution, including Google Ads and LinkedIn end to end: account structure, budgets, bids, audiences, creative testing, and performance. Targeting aligned to our Tier 1/Tier 2 must-get accounts and five verticals.
• Build our organic program from a standing start: technical foundation, on-page work, keyword strategy mapped by vertical, and optimizing for how buyers actually search now (traditional rankings and AI/answer-engine visibility). You write the briefs; content production supports you.
• Own the programs that fill the top of the funnel: search and social capture, content syndication, retargeting, and the paid layer under our ABM motion into must-get accounts.
• Own the conversion layer of the site: landing pages, A/B testing, form and funnel optimization, and our Qualified chatbot (routing through Salesforce).
• Own tracking and reporting for everything above: UTM discipline, Salesforce campaign hygiene, and a pipeline-by-channel view.
• Work in the platforms daily. No vendor sits between you and the data.
• Report digital’s contribution to pipeline by vertical, in the same terms sales uses.
• Cut spend on programs that aren’t working, including the ones you built.
• Act on what you find the same week when able — a new audience, a rebuilt page, a tracking fix.
• Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought.

Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• Commuter benefits for those who choose to go into our New York City or San Francisco office spaces

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed