Digital Marketing Manager
SINGLETON SCHREIBER LLP•San Diego, CA
•$120,000 - $135,000•Hybrid
About The Position
Singleton Schreiber is seeking an experienced Digital Marketing Manager to lead digital marketing strategy, drive high-quality lead generation, and oversee members of the digital marketing team. The ideal candidate has expertise in legal SEO, AEO, paid media, and social media marketing, with a proven track record of developing and executing successful digital marketing initiatives. Remote candidates will be considered. Quarterly travel is required for in-person marketing team meetings.
Requirements
- 5+ years of digital marketing experience within the legal industry.
- Demonstrated experience with legal SEO, AEO, paid media, social media strategy, and lead generation.
- Experience developing and executing digital marketing strategies that drive measurable business results.
- Experience with marketing and analytics platforms, including Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), WordPress, Unbounce, SEMrush, Ahrefs, and Local Falcon.
- Strong understanding of website optimization, keyword strategy, content marketing, and conversion-focused digital marketing.
- Excellent communication, collaboration, and project management skills.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
Nice To Haves
- Experience supervising, managing, or mentoring team members is preferred.
Responsibilities
- Lead and execute the firm's digital marketing strategy across SEO, AEO, paid media, social media, website optimization, and lead generation efforts.
- Develop and implement strategies to improve lead quality, conversion opportunities, and overall marketing effectiveness.
- Oversee website content strategy, keyword strategy, SEO performance, and digital campaign execution.
- Manage, mentor, and support members of the digital marketing team, including performance and professional development.
- Identify opportunities to strengthen the firm's digital presence and drive continued growth.
- Stay current on legal marketing trends, best practices, and emerging technologies.
Benefits
- 100% employer-paid health, dental, and vision insurance for employees and dependents
- $50,000 in life insurance provided at no cost
- 401(k) plan with 6% dollar-for-dollar employer match after probationary period
- Generous paid parental leave for birth, adoption, or fostering
- Dependent care reimbursement up to $3,500/month
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Monthly commuter reimbursement up to $100 for public transportation
- Home office reimbursement: $150 for a desk, $150 for a chair (one-time)
- $25 work-from-home allowance each pay period for hybrid and remote staff
- Up to $5,250/year in tuition reimbursement for professional development
- State bar and approved professional association dues covered
- $30 Grubhub lunch credit every first Friday of the month
- Community engagement support: matching donations to 501(c)(3) nonprofits and encouragement of volunteer time
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
