Digital Marketing Manager
About The Position
Lead the future of digital engagement at Modern Woodmen of America. As our Digital Marketing Manager, you’ll shape the strategy, design and performance of our websites and digital marketing channels—transforming data and audience insights into experiences that drive meaningful engagement and organizational growth. This highly collaborative role offers the opportunity to lead integrated campaigns, advance search and marketing automation strategies, partner across the organization and develop a talented team while strengthening a trusted brand’s digital presence. Modern Woodmen of America is one of the nation’s largest fraternal benefit societies, with over $18 billion assets. Fraternals are unique membership organizations that pair the “member-owned” characteristic of a mutual insurance company with the “social mission” characteristic of a service organization. They unite individuals with common bonds, provide a variety of life insurance and investment products, and form one of the nation’s most effective volunteer networks.
Requirements
- Bachelor’s degree in marketing, communications, business, digital media, or a related field; equivalent experience may be considered.
- Seven or more years of progressive experience in digital marketing, website management, campaign management, marketing automation, or a related discipline.
- Previous leadership or supervisory experience.
- Strategic thinker who aligns digital marketing with organizational goals and audience needs.
- Strong project management, analytical, and communication skills, with the ability to manage competing priorities, interpret performance data, and clearly present recommendations.
- Knowledge of digital content strategy, user experience, conversion optimization, and audience engagement.
- Collaborative and influential across departments, with strong attention to quality, accuracy, brand consistency, compliance, and governance.
- Curious and adaptable in evaluating new tools, technologies, trends, and process improvements.
Responsibilities
- Direct website strategy, design standards, content structure, governance, and user experience to ensure the organization’s digital presence is engaging, accurate, accessible, and aligned with brand standards.
- Plan, execute, and optimize integrated digital campaigns that support audience engagement, lead generation, customer/member acquisition, retention, and organizational growth.
- Lead search optimization and search marketing efforts across traditional search engines and AI-driven discovery platforms, including SEO, GEO, content strategy, performance measurement, and continuous optimization to maximize brand visibility, traffic, and engagement.
- Oversee email marketing and marketing automation programs, including audience segmentation, campaign workflows, testing, reporting, and performance optimization.
- Partner with content, creative, brand, sales, IT, and other internal teams to develop digital experiences and campaigns that support business objectives.
- Collaborate regularly with IT and external vendors on website operations, platform enhancements, technical requirements, digital innovation, data integrations, and issue resolution.
- Use analytics tools and reporting dashboards to monitor website, campaign, channel, and audience performance; translate data into actionable insights and recommendations to advance the enterprise strategy.
- Identify opportunities to improve conversion, engagement, usability, accessibility, and overall digital experience through testing, research, analysis, and best practices.
- Manage digital marketing projects, timelines, vendors, agencies, and budgets as assigned to ensure work is delivered on time, on brand, and within scope.
- Stay current on digital marketing trends, tools, privacy considerations, accessibility standards, and emerging technologies; recommend appropriate enhancements to strengthen digital.
- Lead, coach, and develop assigned team members to promote effective service delivery, professional growth, and alignment with department priorities. Foster a positive, professional, and high-performing work environment.
Benefits
- Vacation
- Sick leave
- 11 paid holidays
- Company-paid retirement plan
- Matching 401(k) plan
- Medical, Dental and Prescription Drug Insurance. We pay 100% of employees’ health insurance premiums and 50% of employee dependents’ premiums.
- Group term life insurance.
- Long-term and short-term disability.
- Employee Impact Bonus
- Voluntary benefits: vision, flexible savings accounts (FSA), accident insurance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
