Manager, Digital Marketing

Tennessee Titans•Nashville, TN

9d•Onsite

About The Position

The Tennessee Titans are looking for a hands-on digital professional to serve as Manager of Digital Marketing, owning the day-to-day health, content operations, and performance reporting of the club's web and mobile app platforms. This role is the operational backbone of our digital presence keeping our web properties and app fast, accessible, on-brand, and effectively communicating with fans. The Manager partners closely with Marketing, Content, and Analytics teams, and collaborates with Broadcast, CRM, and Corporate Partnerships on cross-functional initiatives.

Requirements

Bachelor's degree or certificate of completion of studies
2–5 years of professional experience in digital platform management, content operations, or a related digital media role, with hands-on execution across web and mobile
Working experience with an enterprise content management system (CMS)
Proficiency with digital analytics tools and the ability to translate performance data into clear takeaways
Genuine interest in serving internal and external partners as a core part of the role

Nice To Haves

Experience with the NFL's Forge/Pocket CMS and/or WordPress a plus
Familiarity with Adobe Analytics and Adobe Photoshop
Experience with push notification platforms and basic ad platform operations (e.g., AdBook)
Familiarity with web accessibility (WCAG/ADA) standards and technical SEO
Experience with Wrike or a similar project management tool
Interest in growing into YouTube strategy, experimentation/testing, or CRM data personalization work as the role develops
Familiarity of NFL rules, Tentpole events, and roster structures
Strong organizational skills and ability to multitask in a fast-paced, deadline-driven environment
Excellent written and verbal communication skills; proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Passion for sports, digital media, and technology

Responsibilities

Direct the posting of content and ongoing maintenance of webpages across multiple properties using Forge/Pocket, WordPress, and the YinzCam Mobile App CMS, ensuring site architecture integrity and brand consistency
Maintain web accessibility (WCAG/ADA), page performance, and technical SEO across all properties as an ongoing standard
Build and maintain interactive mobile app fan experiences within Rover, including gameday guides and membership hubs
Support engagement and retention within the mobile app, managing app content and in-app messaging in partnership with the app vendor (YinzCam) and the content team
Manage the push notification ecosystem across web and app, with attention to audience segmentation and clear, high-conversion copywriting
Coordinate posting cadence and platform upkeep for the club's YouTube channel in partnership with Broadcast and Content teams (channel growth strategy is led by Content/Broadcast, with this role supporting execution and reporting)
Maintain thumbnail and creative-branding standards across channels for consistency
Produce weekly analytics reports on website and mobile app performance using Adobe Analytics and YinzCam Realtime Dashboards, and share actionable insights that inform content and platform decisions
Support the AdBook platform's day-to-day campaign setup and creative troubleshooting, in partnership with the Partnerships team on sponsor deliverables
Serve as the digital department's point person in Wrike, keeping cross-functional tasks on track and on deadline
Partner with CRM/Analytics teams as needed on connecting web and app data to fan records
Support the Digital and Marketing teams with additional responsibilities as needed