Digital Marketing Manager

Deseret Book Company

8d • Hybrid

About The Position

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Deseret Book is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. Established in 1866, today we create and curate stories worth telling, questions worth exploring, and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey. In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating an environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people find inspiration and help for their lives, and working with colleagues who want to do the same, then Deseret Book Company is the place for you. Deseret Book Company is a leading retailer and publisher of faith-centered books, media, and products, operating retail stores, a robust ecommerce platform (DeseretBook.com), and Bookshelf+, our growing digital subscription service. We're looking for a Digital Marketing Manager to serve as the operational backbone of our growth and lifecycle marketing efforts. We're seeking a detail-driven, analytically sharp Digital Marketing Manager to own execution of growth campaigns, lifecycle marketing, paid and organic media coordination, and cross-functional project management. This is not a strategy-only role, you'll be hands-on building launch plans, coordinating across internal teams and external vendors, managing timelines, running A/B tests, and reporting on performance with clear, actionable insights. This role works at the intersection of ecommerce, retail, product, development, creative, and media. If marketing campaigns are the engine, this role keeps every piston firing on time, on spec, and on budget — while continuously finding ways to make the engine run faster.

Requirements

• 5–7 years in digital/growth/performance marketing (retail, ecommerce, or subscription preferred).
• Hands-on experience executing integrated campaigns across paid media, email, social, and owned channels.
• Strong lifecycle/retention marketing skills, automated journeys, segmentation, A/B testing.
• Proven ability to manage complex, multi-team projects with concurrent timelines.
• Proficient with GA4, UTM/conversion tracking, attribution models, and email platforms (MailChimp, Klaviyo, or equivalent).
• Comfortable with Asana (strongly preferred) and external vendor coordination.
• Detail-oriented, specs, timelines, and tracking must be right.
• Strong written communication, clear briefs, concise reports, actionable recommendations.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Nice To Haves

• Experience in faith-based, book/publishing, or family-oriented consumer brands.
• Familiarity with subscription business models and subscriber lifecycle management (acquisition, onboarding, retention, win-back).
• Experience with referral and gifting program mechanics.
• Familiarity with retail marketing (in-store materials, package inserts, magalogs).
• Experience with Tapfiliate or other affiliate tracking platforms.
• Exposure to app-based marketing (push notifications, in-app messaging, app store optimization).

Responsibilities

• Translate growth strategies into integrated launch plans across paid media, email, social, retail, and owned channels.
• Lead execution of gifting, referral, and conversion-funnel initiatives end-to-end.
• Partner with Ecommerce, Retail, Product, and Development to optimize landing pages, checkout, and post-purchase experiences.
• Own pre-launch QA — links, pixels, promo codes, UTMs confirmed before every launch.
• Partner with Email Marketing Strategist on automated journeys (onboarding, post-purchase, retention, win-back) for DeseretBook.com and Bookshelf+.
• Define audience segments; develop and run A/B tests; apply findings to improve lifecycle performance.
• Track engagement, conversion, retention, and revenue across all lifecycle programs.
• Coordinate paid, organic, and traditional media campaigns — deliver assets, confirm specs/timelines, ensure tracking is live.
• Evaluate channel performance (impressions, engagement, ROAS, cross-channel lift); surface insights for media mix decisions.
• Manage print/offline placements (package inserts, magalogs, QR codes, trackable URLs) with same tracking rigor as digital.
• Own timelines, requirements, testing, approvals, and launch readiness across concurrent campaigns.
• Serve as day-to-day contact for developers, production partners, and media vendors.
• Maintain campaign documentation in Asana; proactively surface risks and resolve gaps.
• Maintain weekly performance reporting across all assigned campaigns and Deliver weekly performance reports with clear insights and action plans — not just data.
• Monitor conversion rate, CPA, engagement, referral activity, scan rates, retention, and attributed revenue.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level