Digital Marketing Manager

Dallas Symphony Association Inc•Dallas, TX

10d•Hybrid

About The Position

The Dallas Symphony Orchestra (DSO) is seeking a creative and detail-oriented digital marketing professional to serve as Digital Marketing Manager. This role is a critical member of the Marketing, Communications & Media and Guest Services team, reporting to the Director of Marketing & Audience Development (DMAD). The Digital Marketing Manager is responsible for executing the DSO's email marketing and website presence to support ticket sales, subscriptions, and donations. This is a highly collaborative, hands-on role that partners closely with Creative Services, Communications & Media, Guest Services & Ticketing, Development, and Education to bring campaigns to life across owned digital channels. The role also manages local digital advertising placements and reports on performance across all digital properties.

Requirements

Bachelor's degree in Marketing, Business Administration, Music Business, Communications or an equivalent combination of education and professional experience.
Minimum of 2-3 years of digital marketing experience, with experience in email marketing and website management.
Experience managing local digital advertising or paid media placements, including vendor and budget coordination.
Working knowledge of website analytics tools (e.g., Google Analytics) and campaign reporting.
Strong writing and storytelling skills, with copywriting experience.
Demonstrated ability to think both strategically and creatively.
Strong analytical skills with the ability to translate data into strategy and decisions.
Keen attention to brand consistency across marketing materials and platforms.
Ability to adapt quickly to shifting priorities across multiple concurrent projects.
Passion for the arts and a commitment to audience engagement and community impact.
Ability to prioritize and manage multiple projects and deadlines across a variety of internal departments and external partners.
Ability to troubleshoot and solve problems independently, while initiating and driving programs as a results-oriented team player.
Proficiency in Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.

Nice To Haves

Experience in the arts, entertainment, or nonprofit sector.
Experience with email service providers, marketing automation platforms, and HTML.
Experience with website content management systems (CMS), including page building and basic web design.
Familiarity with Tessitura or a comparable CRM/ticketing platform.

Responsibilities

Create compelling email content to drive ticket sales and donations, working in collaboration with Creative Services, Communications & Media and Guest Services & Ticketing.
Build and manage targeted lists and automations including marketing messaging and pre/post-concert communications.
Support the Development and Education departments in the creation, approval process, and distribution of targeted email campaigns.
Create, revise, and update pages and forms within the DSO website on behalf of all DSO departments.
Optimize webpage layout and design to ensure alignment with DSO brand standards.
Build engaging and interactive major campaign landing pages that generate new concert subscribers, ticket buyers, email subscribers, and donors.
Collaborate with DMAD on optimizing website functionality and ongoing navigation and overall site updates.
Work with Guest Services to ensure Tessitura integrations are optimized, creating an easy and secure purchase path for our patrons.
Work with DMAD to set campaign timelines—ensuring campaigns are coordinated with other Marketing and Development efforts.
Manage digital ad buys with local media partners and in-house managed paid digital media.
Adhere to established concerts budgets, monitoring invoices and keeping up-to-date records.
Regularly track website and other owned web properties for key metrics such as traffic, engagement, conversions and reviews.
Prepare monthly and campaign-specific post-concert reports.
Evaluate tactics, assess impact, and adjust strategies to improve the effectiveness of our email marketing and website.