Marketing Communications Program Manager

Indiana Farmers Insurance•Indianapolis, IN

21h

About The Position

Indiana Farmers Insurance is hiring a Marketing Communications Program Manager to lead marketing and communications programs that support business growth and shape how associates, agency partners, members, and prospective customers experience the company’s brand. The role manages initiatives from strategy through execution, including campaign development, creative direction, content creation, vendor coordination, and multichannel delivery. It also supports product launches, organizational change, partner and community engagement, brand evolution, and enterprise initiatives. The position owns assigned marketing channels and programs, which may include the website, agency co-op, partnerships, sponsorships, budgets, technology relationships, content, adoption, user experience, and financial controls. The manager creates accessible digital experiences, uses campaign and program insights to improve results, maintains brand standards across media, and applies AI-enabled tools with sound judgment and human oversight. The work environment may be in-office, hybrid, or remote in accordance with company policy and business needs. Remote associates must be based in one of 19 states where Indiana Farmers Insurance has employees and are expected to travel to the home office at least quarterly, with occasional additional business travel.

Requirements

Five or more years of marketing, advertising, public relations, or related communications experience.
Experience developing campaigns, content, and communications across multiple channels for varied audiences.
Experience managing marketing programs, budgets, timelines, external vendors, or agency partners.
Proficiency using Canva, Adobe Creative Cloud applications such as Photoshop, Illustrator, or InDesign, or comparable design software.
Ability to use marketing metrics, segmentation concepts, experimentation methods, or business analytics tools to improve results.
Clear written and verbal communication skills, including the ability to communicate effectively with peers, partners, and leaders in time-sensitive situations.
Ability to prioritize and manage multiple projects in a fast-paced environment using sound judgment and personal accountability.
Extended periods of sitting and frequent computer use requiring sustained visual concentration.
Camera use is required for meetings, consistent with the department’s always-on camera practice.

Nice To Haves

A bachelor’s degree is preferred; an associate degree combined with substantial communications experience may be considered.
Experience in insurance or financial services.

Responsibilities

Lead marketing and communications initiatives from strategy through execution, including strategy briefs, campaign development, creative direction, content creation, vendor coordination, and multichannel delivery.
Partner on product launches, organizational change, partner and community engagement, brand evolution, and enterprise initiatives.
Develop narratives and materials for onboarding, company announcements, product launches, customer stories, and industry trends that reinforce the company’s value proposition.
Own assigned marketing channels and programs, including the website, agency co-op, partnerships, sponsorships, budgets, technology relationships, content, adoption, user experience, financial controls, and continuous improvement.
Create accessible digital experiences across web, email, video, webinars, content marketing, social media, and emerging channels.
Use campaign analytics, program performance, partner feedback, segmentation, and experimentation to improve engagement, personalization, efficiency, and business outcomes.
Champion brand standards across digital, print, social, video, and co-branded advertising, including appropriate use of the licensed Garfield property.
Use AI-enabled tools to improve planning, content development, analysis, and program operations while applying sound judgment and keeping people in control.

Benefits

Health insurance with free associate-only coverage.
Dental insurance with free associate-only coverage.
Vision insurance with free associate-only coverage.
Free life insurance.
Free short-term and long-term disability insurance.
2% 401(k) company match and an 11% 401(k) company contribution.
Excellent paid time off.
Generous paid time for parental leave.
Day of Service.
Opportunities to learn and grow, with regular promotion from within.
Student Loan Assistance Program.
Educational Incentive Program.
Employee Assistance Programs for associates and their families.
Company matching funds of up to $100 annually for a favorite charitable organization.
Associate recognition awards, fun gatherings, and opportunities to make friends.
On-site fitness center at the home office in Carmel, Indiana.
Free and convenient parking.