Marketing Program Manager

Columbia Bank•Tacoma, WA

2d•Onsite

About The Position

Manages the development, implementation, and performance of marketing, advertising, and customer experience programs and strategies in support of the bank’s overall strategic direction. Develops innovative, cross-functional marketing programs and campaigns to elevate the organization’s brand reputation and create demand for product offerings and services. Oversees and directly manages multiple marketing projects of varying scope, size, and complexity for an assigned line of business or brand program. Develops sales and promotional campaigns supporting annual brand objectives, prioritizes field-driven marketing initiatives, and supports regional leadership initiatives and growth goals. Works with and manages creative agencies, third-party vendors, and other suppliers to apply outside expertise and resources while managing costs. Monitors and evaluates financial aspects of marketing strategy and tactics, including budgets, expenditures, research and development appropriations, and return on investment. Advocates for the Columbia brand promise and messages throughout the company and fosters a culture of living and owning the brand message. The role requires compliance with applicable bank regulations, policies, procedures, and required training, including maintaining working knowledge of applicable Bank Secrecy Act, Regulation CC, Regulation E, and Bank Security policies and regulations. The position may include coaching, mentoring, or training others and teaching coursework as a subject matter expert. The employee is expected to actively foster Columbia’s corporate culture, take personal initiative, set a positive example, and embrace the vision to become the “Business Bank of Choice.” Other duties may be assigned. The position is based fully onsite at 1301 A Street, 7th Floor, Tacoma, Washington 98402. Occasional travel may be required. The stated pay range is $100,000–$120,000, with possible performance-based incentive compensation. The selected candidate’s pay depends on factors including job-related knowledge, skills, experience, education, and geographic location.

Requirements

7–10 years of marketing, strategy development, project management, or brand management experience.
Working knowledge of marketing strategies and banking services and products.
Advanced project management and matrix management oversight skills.
Ability to establish processes and project timelines to deliver sophisticated, multifaceted marketing communications tactics and initiatives.
Proven ability to develop effective advertising and media recommendations across traditional and non-traditional media channels, using media budgets of varying sizes and scopes.
Ability to work fully onsite at the posted Tacoma location.
Occasional travel may be required.
Maintain working knowledge of applicable bank policies and regulations, including Bank Secrecy Act, Regulation CC, Regulation E, and Bank Security.

Nice To Haves

Banking experience preferred.

Responsibilities

Manage the development, implementation, and performance of marketing, advertising, and customer experience programs and strategies.
Develop cross-functional marketing programs and campaigns that strengthen brand reputation and generate demand for products and services.
Oversee multiple marketing projects of varying scope, size, and complexity for an assigned line of business or brand program.
Develop sales and promotional campaigns in support of annual brand objectives.
Prioritize field-driven marketing initiatives and support regional leadership initiatives and growth goals.
Manage creative agencies, third-party vendors, and suppliers, maximizing external expertise and resources while managing costs.
Monitor and evaluate marketing budgets, expenditures, research and development appropriations, and return on investment.
Promote the Columbia brand promise and messages throughout the company and foster a culture of owning the brand message.
Comply with applicable bank regulations, policies, procedures, and required training; maintain knowledge of relevant regulations and written policies.
May coach, mentor, or train others and teach coursework as a subject matter expert.
Foster Columbia’s corporate culture, take personal initiative, and serve as a positive example.
Perform other duties as assigned.

Benefits

Medical, dental, and vision plans
401(k) retirement savings plan with employer match for qualifying associate contributions
Employee assistance program
Life insurance
Disability insurance
Tuition assistance
Mental health resources
Identity theft protection
Legal support
Auto and home insurance
Pet insurance
Access to an online discount marketplace
Paid vacation
Paid sick days
Paid volunteer days
Paid holidays
Possible performance-based incentive compensation