Senior Marketing Technology Specialist

Domino's Corporate•Ann Arbor, MI

About The Position

Domino’s Pizza is seeking a Senior Marketing Technology Operations Specialist to lead and continuously improve the execution of owned digital marketing channels, including email, push, and SMS, within Salesforce Marketing Cloud and supporting marketing technology platforms. The role ensures campaigns are accurately configured, data is aligned, and processes operate efficiently through coordination across Marketing, Data, and Technology teams. It is responsible for reliable end-to-end campaign activation, including platform setup and the upstream and downstream data flows that enable campaigns. Agency partners support campaign production at scale, while this role provides clear requirements, standards, cross-team coordination, and support for platform evolution. The role builds and executes targeted campaigns, such as complex use cases, troubleshooting, and coverage gaps, and ensures agency-built campaigns follow standards. It maintains campaign setup, QA, and data-readiness standards; validates campaign setup; coordinates requirements and build approaches with agency teams; monitors execution; and tracks issues through resolution. It also monitors the health of activation environments and upstream data inputs, works with data and engineering teams to ensure audience data is accurate and available, validates activation inputs, and identifies dependencies that may affect performance. As an operational subject matter expert, the specialist maintains documentation and guidelines, clarifies processes and requirements for cross-functional teams, improves workflows, and contributes to the evolution and scalability of activation processes and technologies.

Requirements

Bachelor’s degree in business, marketing, or a related field.
At least 4 years of experience in campaign operations, marketing technology, CRM, or similar roles.
Experience working with enterprise marketing automation platforms, such as Salesforce Marketing Cloud or comparable platforms.
Hands-on experience building and executing campaigns within enterprise marketing platforms.
Strong organizational, problem-solving, and cross-functional coordination skills.
Ability to manage multiple priorities and navigate ambiguity across teams and systems.
Experience working with marketing, data, and agency partners.
Strong attention to detail and commitment to high-quality execution.

Nice To Haves

Salesforce Marketing Cloud certifications, such as Email Specialist or Developer.
Experience working within multi-platform marketing or data ecosystems.
Familiarity with customer data platforms (CDPs), audience pipelines, or marketing data environments.
Experience supporting platform implementations, migrations, or transitions.
Experience working in environments with evolving tools, processes, or platform transitions.

Responsibilities

Build and execute targeted campaigns in Salesforce Marketing Cloud or comparable platforms, including complex use cases, troubleshooting, and gap coverage.
Ensure agency-built campaigns align with defined standards.
Establish and uphold campaign setup, quality assurance, and data-readiness standards.
Validate campaign setup across internal and agency workflows, ensuring alignment and identifying risks before launch.
Partner with agency teams to define requirements, align on build approaches, and ensure adherence to activation standards.
Monitor campaign execution, identify issues, escalate risks, and coordinate resolution.
Identify gaps in campaign setup, data inputs, or orchestration logic and drive alignment to resolve them.
Escalate and track issues through resolution while coordinating follow-through across internal and external teams.
Monitor and maintain the health of campaign activation environments, including Salesforce Marketing Cloud or comparable platforms and upstream data inputs such as audience pipelines, attributes, and consent signals.
Partner with data and engineering teams to ensure audience data is accurate, available, and aligned with campaign needs.
Validate activation-platform inputs, including segments, attributes, and flags, for execution readiness.
Identify and communicate cross-system dependencies, such as data availability, consent, and ID alignment, that may affect performance.
Support resolution of issues affecting campaign execution.
Serve as a subject matter expert on campaign activation processes, Salesforce Marketing Cloud, and supporting data workflows.
Develop and maintain documentation, QA standards, and activation guidelines for consistent execution.
Clarify activation processes, timelines, and requirements for cross-functional teams.
Identify workflow improvements that reduce friction and increase efficiency across activation processes.
Contribute to the evolution of campaign activation processes and supporting technologies to improve scalability and efficiency.