Marketing Technology Specialist

Our Daily Bread Ministries•Grand Rapids, MI

3d•Hybrid

About The Position

The Marketing Technology Specialist bridges marketing strategy, creative design, and technical execution to deliver integrated digital campaign experiences across websites, mobile apps, email, and emerging platforms. The role supports cohesive user journeys, data-driven campaign improvements, and global ministry partners with tools and best practices. The specialist publishes and manages digital campaign content for Our Daily Bread Ministries and related ministry brands, integrates content with CRM and marketing automation platforms, and serves as a subject matter expert for campaign integrations and website functionality. The position also evaluates campaign performance and constituent feedback to identify opportunities for improvement. The role is full-time, exempt, and hybrid, based in Grand Rapids, Michigan. International travel is required one to two times per year. The successful candidate must demonstrate mature Christian faith, commitment to the ministry’s statement of faith, mission, and values, and a life consistent with biblical principles and ongoing spiritual growth.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field, or an equivalent combination of education and experience.
3–5 years of professional experience in digital marketing, email marketing, or marketing automation.
2–3 years of experience with CRM and/or marketing automation platforms supporting campaigns, audience segmentation, personalization, and reporting.
Proficiency with Salesforce Marketing Cloud (Audience Builder, Journey Builder, Email Studio), Optimizely, Shopify, WordPress, and HTML.
Knowledge of responsive web design, mobile-first principles, and digital user experience best practices.
Strong attention to detail, organizational, analytical, and problem-solving skills, and ability to manage multiple priorities and deadlines.
Ability to travel internationally one to two times per year.
Mature Christian faith with a passion for global Bible engagement and discipleship.
Commitment to Our Daily Bread Ministries’ statement of faith, mission, and values.
A life consistent with biblical principles and ongoing spiritual growth.

Nice To Haves

Global experience with CRM and/or marketing automation platforms.
Experience with project management tools such as ClickUp, Asana, or Monday.com.
Experience with reporting tools such as Looker Studio, Google Analytics, or Power BI.

Responsibilities

Publish digital campaign content for Our Daily Bread, Discovery Series, Center for Bible Engagement, and other ministry brands across apps, websites, email, and social media.
Build, maintain, and optimize responsive campaign landing pages; decommission outdated pages and implement URL redirects as needed.
Partner with Global Marketing Teams to plan, coordinate, and execute ministry-wide digital marketing campaigns.
Leverage AI-enabled tools and technologies to enhance campaign performance, efficiency, and personalization.
Integrate digital marketing content into CRM and marketing automation platforms.
Perform QA testing across campaign touchpoints, including calls to action, audience segmentation, and UTM tracking.
Serve as the subject matter expert for digital campaign integrations and website functionality, coordinating enhancements with technology teams.
Train and guide new hires and global ministry partners on digital marketing technology solutions and best practices.
Report on campaign performance across platforms and analyze engagement data to identify trends, opportunities, and issues.
Conduct UX testing, research, and focus groups to gather constituent feedback and identify opportunities for improvement.