Marketing Technology Owner

Valley Bank•Morristown, NJ

About The Position

The Marketing Technology Owner is responsible for the end-to-end MarTech vision, roadmap, and platforms. This role defines how platforms work together across data, orchestration, personalization, and content. The owner will evaluate new technologies, build business cases, establish KPIs, and maximize the utilization of existing MarTech investments. Key platforms include Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud, and Adobe Experience Manager (AEM). The role involves partnering with web and product teams to optimize digital customer journeys, developing and executing a data-driven conversion optimization program, and leveraging experimentation and personalization tools. The owner will design and analyze A/B and multivariate tests, develop hypotheses grounded in customer insights, and apply learnings to scale winning experiences. Activation of audiences and insights from CDP and data platforms will be crucial for informing journey orchestration and prioritization. Collaboration with Legal, Risk, Compliance, and InfoSec is required to ensure regulatory compliance and proper data governance.

Requirements

Strategic thinking with strong execution discipline.
Influential communicator across technical and non-technical teams.
Data-driven decision making skills.
Comfort navigating ambiguity and complex stakeholder environments.
Strong governance mindset balanced with marketing agility.
Hands-on ownership experience with enterprise MarTech platforms, including Adobe Target, Segment (or similar CDP), Snowflake (or cloud data warehouse), Salesforce CRM and/or Marketing Cloud and Adobe Experience Manager.
Strong understanding of customer data, identity, consent, and personalization.
Proven ability to translate business strategy into technical execution.
Experience managing vendors, budgets, and complex cross-functional initiatives.
Proven experience optimizing digital customer journeys and funnels in complex, multi channel environments.
Bachelor's degree in Marketing or Marketing Technology discipline and a minimum of 7 years experience in marketing technology, digital marketing, or marketing operations in regulated industries.

Nice To Haves

Background in data analytics or marketing performance measurement and experience in Banking.
Martech certifications (Adobe, Salesforce, Segment, Snowflake).

Responsibilities

Own the end-to-end MarTech vision, roadmap and platforms, defining how platforms work together across data, orchestration, personalization, and content.
Evaluate new technologies and enhancements; build business cases and ROI models and establish KPIs and measurement frameworks tied to business outcomes.
Maximize utilization and adoption of existing MarTech investments and drive optimization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and Adobe Experience Manager (AEM).
Partner with web and product teams to optimize end to end digital customer journeys across web, mobile, and owned digital channel, mapping and continuously refining customer journeys for key use cases.
Work with team to build and execute on a data driven conversion optimization program, leveraging experimentation and personalization tools.
Use Adobe Target to design, execute, and analyze A/B and multivariate tests across digital experiences.
Develop hypotheses grounded in customer insights, data, and business objectives and apply learnings from experimentation to scale winning experiences across channels.
Leverage CDP, data, and content platforms to deliver relevant, personalized experiences across the customer lifecycle.
Activate audiences and insights from Segment CDP and Snowflake to identify opportunities, inform journey orchestration and prioritize targeting.
Partner with Content and Digital teams to enable scalable personalization through Adobe Experience Manager.
Partner with Legal, Risk, Compliance, and InfoSec to ensure regulatory compliance and proper data usage, access controls, and governance standards.