Marketing Technology Specialist

Howard Hanna Real Estate Services•Peninsula, VA

About The Position

The Marketing Technology Specialist works closely with the Sales Manager to support agent and branch functions and help create a more effective and efficient branch operation. The role introduces newly hired agents to the company’s technology, trains agents on marketing and technology systems and campaigns, monitors application usage, coordinates outreach with branch leadership, and responds to helpdesk inquiries. The position serves offices in the Southeast Region.

Requirements

  • Associate degree or 2–4 years of branch operations or real estate experience preferred.
  • Ability to work effectively with a varied group of people while maintaining a positive, professional manner.
  • Clear, concise, and professional verbal and written communication skills with management, agents, and staff.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Ability to adjust direction when circumstances warrant.
  • Ability to work independently without regular direct supervision.
  • Ability to multitask and organize work so tasks are completed efficiently and on time.
  • Ability to present and demonstrate tools one-on-one or in a group setting in a way that promotes their effectiveness in the real estate business.
  • Knowledge of social media platforms and Customer Relationship Management, and willingness to learn and master Howard Hanna Success System products.
  • Proficiency in the Microsoft 365 suite.

Nice To Haves

  • Associate degree or 2–4 years of branch operations or real estate experience.

Responsibilities

  • Proactively contact newly hired agents, introduce yourself, arrange an initial meeting, and onboard them to technology.
  • Schedule, promote, and deliver group and one-on-one training on Howard Hanna Success Systems for marketing and technology, with the goal of increasing adoption across branches.
  • Schedule, promote, and deliver group and one-on-one training on Howard Hanna marketing campaigns to promote the brand.
  • Monitor branch application usage dashboards.
  • Coordinate agent outreach with the Branch Leader.
  • Meet weekly with Branch Leader(s) to review agent activity, training schedules, and office needs.
  • Monitor and respond to assigned helpdesk inquiries.
  • Record training activities in Salesforce Time Log Entries.
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