Web Developer & Marketing Technology Specialist

knowmad mood•Coral Gables, FL

About The Position

The Web Developer & Marketing Technology Specialist takes technical ownership of the company’s agency-built corporate website after launch. The role maintains the site’s reliability, security, accessibility, scalability and performance, and progressively expands it to support campaigns, customer journeys, lead generation and business growth. The position manages WordPress operations and development, including themes, plugins, hosting configurations, environments, releases, backups and security updates. It builds responsive landing pages and other web experiences, develops reusable components and custom functionality, and translates approved designs into accessible, responsive pages. The role also supports marketing technology integrations with HubSpot, Salesforce, analytics and other approved platforms; maintains forms, tracking and campaign components; and helps ensure reliable, secure data flows. It contributes to technical SEO, analytics, conversion tracking, performance, privacy, security, cookie consent and accessibility requirements. The specialist leads the technical handover from the website agency, collaborates with the agency on major enhancements, and works with Marketing Operations, IT and business stakeholders to turn requirements into technical solutions and delivery plans. Success includes stable website ownership after launch, timely delivery of prioritized enhancements, accurate lead capture and integrations, and ongoing website growth without compromising maintainability, user experience or performance.

Requirements

Bachelor's degree in Computer Science, Web Development, Information Technology or a related field, or equivalent practical experience.
At least 5 years of experience developing and maintaining business-critical WordPress websites.
Strong front-end development skills in HTML5, CSS3 and JavaScript, with practical PHP and WordPress development experience.
Experience building custom themes, page templates, reusable components and responsive landing pages.
Experience managing plugins, hosting environments, staging, deployment, version control and website security.
Experience with technical SEO, performance optimization, cross-browser testing and accessibility standards.

Nice To Haves

Hands-on experience with HubSpot Content Hub/CMS, forms, landing pages, templates, modules or HubL.
Experience integrating WordPress with HubSpot and Salesforce.
Experience with Google Analytics 4, Google Tag Manager and consent management platforms.
Familiarity with Pantheon or comparable managed WordPress hosting, Advanced Custom Fields, and common security, SEO and performance plugins.
Previous experience working within a Marketing, Demand Generation or Marketing Operations function.

Responsibilities

Take technical ownership of the corporate website after agency handover and maintain its reliability, security, accessibility and scalability.
Manage WordPress core, themes, plugins, hosting configurations, backups, security patches and routine technical updates.
Monitor website availability, performance and Core Web Vitals, and diagnose and resolve defects, broken functionality and integration issues.
Manage development, staging and production environments, including testing, release management and rollback procedures.
Maintain technical documentation, access controls, configuration records and website governance standards.
Build and publish responsive landing pages, campaign pages, product and solution pages, forms, microsites and reusable content components.
Develop and enhance WordPress themes, templates and custom functionality using clean, maintainable code.
Convert approved designs and Figma files into accurate, responsive and accessible web experiences.
Expand the agency-built website with new sections, user journeys, capabilities and integrations based on business priorities.
Test new functionality across devices and browsers and ensure releases meet quality, security and performance standards.
Support technical integrations between WordPress and HubSpot, Salesforce, analytics and other approved marketing platforms.
Build and maintain HubSpot forms, landing-page functionality, tracking and campaign-related website components.
Ensure accurate and secure data capture and reliable data flow between website forms, HubSpot and downstream systems.
Troubleshoot APIs, scripts, tags, plugins and third-party integrations in partnership with Marketing Operations and IT.
Support the evolution of the marketing technology stack through configuration, testing, documentation and technical recommendations.
Implement technical SEO requirements, including metadata frameworks, structured URLs, XML sitemaps, redirects, schema and indexation controls.
Maintain Google Analytics 4, Google Tag Manager and conversion tracking in partnership with Marketing Operations.
Improve site speed, usability, accessibility and conversion performance using data, testing and user feedback.
Support GDPR, cookie consent, privacy, security and WCAG accessibility requirements across website experiences.
Lead the technical handover from the website agency, including codebase, environments, credentials, templates, plugins, integrations and documentation.
Work with the agency on major enhancements when specialist capacity is required, while independently delivering routine maintenance and ongoing development.
Translate marketing and business requirements into practical technical solutions, estimates and delivery plans.