Senior Marketing Technology Manager

Northwestern Mutual•Milwaukee, WI

1d•Hybrid

About The Position

Responsible for enhancing and developing the Field MarTech stack, with a special focus on platforms that support social media efforts. The role is accountable for the success of these capabilities, whether provided through an in-house solution or a vendor-hosted tool, and for driving requirements for new tools and enhancements to existing tools such as web, social, and events. It serves as a trusted cross-functional partner, building strong relationships with Marketing, Product, and Engineering to advance core projects and initiatives. The position leads, maintains, troubleshoots, and evolves the social media platform currently supported by Sprinklr; helps define the future Field MarTech roadmap by interviewing stakeholders and integrating their needs into the enterprise roadmap; and gathers technical requirements for implementation teams. It develops user stories, defines testing criteria, and partners with business stakeholders on user acceptance testing. The role also manages internal stakeholder relationships and multiple vendor partnerships, monitors and recommends marketing technology solutions, tracks field usage, and evaluates how the technology stack aligns with the sales funnel. It collaborates with business and technology strategists and enterprise stakeholders, including legal, privacy, and third-party marketing and advertising agencies, to define business needs and identify improvement and adoption opportunities.

Requirements

Bachelor's degree in business, marketing, technology, or a related field.
Minimum of 6 years of experience supporting or executing marketing technology solutions.
Strong understanding of business-to-consumer marketing practices, digital marketing, and customer online experience.
Knowledge of web and mobile technologies and familiarity with how the digital ecosystem is evolving.
Outstanding communication skills and comfort interacting with diverse technical and non-technical groups.
Organized, with the ability to handle multiple projects with limited supervision.
Excellent attention to detail.
Demonstrated ability to solve complex problems using in-depth analysis and best practices to develop new perspectives on existing solutions or create new, inventive, and enduring solutions.
Applies a customer-first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy, business outcomes, and organizational success.
Ability to formulate strategies for conveying complex information about services, products, systems, or processes to targeted audiences and to communicate between technical and non-technical audiences.
Ability to organize and compare information, identify underlying complex issues using quantitative data and analysis, apply business acumen and problem-solving and interpersonal skills, think critically from multiple perspectives, and seek process improvements.
Ability to connect with stakeholders to obtain information that helps resolve customer problems in a given domain.
Ability to communicate effectively with customers, solicit customer requirements, apply domain knowledge, and collaborate with appropriate stakeholders.

Nice To Haves

Knowledge or experience with social media platforms such as Sprinklr or Hearsay Social.
Knowledge or experience with event management platforms such as cVent.
Knowledge or experience with web analytics such as Google Analytics or Adobe.
Knowledge or experience with SEO.
Knowledge or experience with Local Listings Management.
Knowledge or experience with website CRM systems.
Knowledge or experience with front-end web development languages such as HTML, JavaScript, or CSS.

Responsibilities

Lead, maintain, troubleshoot, and evolve the social media platform supported by Sprinklr.
Help define the future Field MarTech roadmap by interviewing stakeholders and integrating needs into the enterprise roadmap.
Gather technical requirements and deliver them to implementation teams.
Develop user stories, define testing criteria, and partner with business stakeholders on user acceptance testing.
Build and manage relationships with internal stakeholders to support the use and promotion of marketing tools.
Lead multiple vendor partnerships.
Monitor, review, and recommend marketing technology stacks for enhanced field engagement, and track overall field usage.
Work across Marketing, Product, and Engineering to develop a best-in-class MarTech stack, technical strategy, and Field MarTech roadmap.
Evaluate and align the marketing technology stack to the sales funnel and identify gaps and redundancies.
Stay informed about technology trends and industry best practices, educate yourself, and influence others toward best-in-class solutions.
Partner with business and technology strategists to develop use cases, define business needs, and identify opportunities for improvement or increased adoption.
Partner with enterprise stakeholders, including legal, privacy, internal business and technology strategists, and third-party marketing and advertising agencies.