Senior Manager, Marketing Technology

Berkshire Hathaway Specialty Insurance•Boston, MA

18h•$150,000 - $180,000•Onsite

About The Position

Berkshire Hathaway Specialty Insurance (BHSI) is seeking a Senior Manager, Marketing Technology to join its team in Boston. The role supports Berxi and Berkshire Hathaway Travel Protection (BHTP), fast-growing e-commerce divisions building customer-focused digital insurance platforms. It owns and evolves a shared marketing technology and data ecosystem for these businesses and serves as a center of excellence for both. BHSI has a modern marketing technology foundation that includes Twilio Segment, MoEngage, GA4, GTM, Power BI, customer data infrastructure, and supporting integrations. Reporting to the Director of Marketing, Communications and Brand, the Senior Manager is the business owner and technical leader for this ecosystem, responsible for its reliability, scalability, governance, and ability to meet the changing needs of multiple marketing teams. The position works across marketing, data, technology, and business functions to turn business needs into practical technical solutions and help teams gain greater value from marketing technology and data investments. It also leads the ecosystem’s strategy, platform operations, data practices, AI adoption, vendor relationships, planning, and ongoing optimization.

Requirements

At least 8 years of experience in marketing technology, marketing operations, marketing data, or a related discipline.
Experience owning and evolving a marketing technology ecosystem, including strategy, roadmap, governance, adoption, and ongoing optimization.
Hands-on experience with customer data platforms such as Twilio Segment, RudderStack, mParticle, or similar technologies; direct Twilio Segment experience is strongly preferred.
Experience with customer engagement platforms such as MoEngage, Braze, Insider, or similar solutions.
Strong understanding of customer data, identity, event tracking, segmentation, data quality, and governance.
Working knowledge of APIs, integrations, data pipelines, SQL, tag management, and related technologies, with the ability to partner effectively with technical teams on complex development and integration needs.
Ability to translate marketing and business needs into practical technical requirements and communicate complex concepts clearly to technical and nontechnical audiences.
Strong cross-functional leadership, project management, vendor management, communication, and problem-solving skills.

Nice To Haves

Experience working in a regulated or data-sensitive environment.
Experience supporting multiple brands, businesses, or marketing teams through a shared marketing technology ecosystem.
Experience applying AI capabilities within marketing platforms, workflows, or programs.
Familiarity with marketing analytics and reporting platforms such as GA4, GTM, and Power BI.
Direct MoEngage experience.

Responsibilities

Own the marketing technology strategy, architecture, and roadmap, identifying opportunities to share capabilities and best practices across Berxi and BHTP.
Serve as business and technical owner for the marketing technology ecosystem, including platform configuration, integrations, data mappings, permissions, standards, governance, and optimization for Twilio Segment and MoEngage.
Identify practical opportunities to incorporate enterprise and platform-native AI capabilities into marketing workflows and programs.
Maintain understanding of how prospect, customer, behavioral, campaign, and operational data is created, structured, transformed, and exchanged across systems; establish standards for customer profiles, identity, event tracking, audiences, and data quality.
Partner with Marketing, Data, Engineering, and Business Intelligence teams to provide trusted, well-defined data for audience activation, reporting, analysis, optimization, and decision-making.
Establish scalable standards and practices for audiences, campaigns, flows, personalization, experimentation, reporting, and self-service; provide training, documentation, templates, and hands-on guidance for complex use cases.
Monitor platform and data performance, identify quality and integration issues, and work with appropriate teams on sustainable solutions that improve reliability and effectiveness.
Ensure marketing technology and data practices align with BHSI privacy, security, and data governance requirements, coordinating reviews and approvals for new technologies and capabilities.
Lead marketing technology planning, budgeting, and vendor management, including platform usage, costs, performance, capabilities, investment needs, and evaluation of potential solutions.
Communicate roadmap priorities, progress, risks, dependencies, and investment recommendations to stakeholders, balancing immediate needs with scalable long-term solutions.