Group Marketing Manager

Medline•Northfield, MN

About The Position

The Group Marketing Manager, Product Marketing, owns the marketing strategy and commercial outcomes for Surgical Solutions product divisions and the periop sales team. The role sets category strategy, positioning, and marketing plans; leads major launches; and leads a team of product marketers. It coordinates product, sales, and specialist marketing teams to drive customer engagement, adoption, and business growth. The position also has people-management and budget responsibilities. It oversees major projects and programs, interprets and executes department or project policies, recommends and implements policy changes, and provides staff with guidelines and parameters. Management duties include hiring, recommending pay increases, performance reviews, training and development, estimating staffing needs, assigning work, meeting completion dates, and supporting consistent application of organizational policies.

Requirements

At least 5 years of experience in product marketing, marketing strategy, product management, or related roles.
At least 2 years of people-management experience, including hiring, developing, motivating, and directing people.
Experience owning category marketing strategy, major launches, and budgets with measurable commercial results.
Strong communication, project management, analytical, and cross-functional collaboration skills.
Bachelor’s degree in Business, Marketing, or a related field.

Responsibilities

Own category strategy and the overall marketing plan for assigned divisions, including positioning, growth priorities, and major launches, with performance measured by commercial outcomes.
Partner with product divisions and sales to understand business priorities, customer needs, competitive dynamics, and growth opportunities.
Set objectives and requirements for integrated programs and coordinate marketing partners, including digital, creative, insights and analytics, training, communications, events, and brand teams.
Partner with divisions and periop sales through strategic planning to align marketing priorities with business growth plans.
Recommend marketing budget investments and adjust allocations based on performance.
Meet with leadership to provide updates and align on priorities, budget, and planning.
Define research questions with the insights and analytics team and use insights and business results to make decisions that improve category performance.
Lead a team of marketing professionals.
Help build, align, and manage priorities with divisions and sales.
Own tradeshow strategy for assigned categories by defining the target audience, story, objectives, and success measures; ensure leads are followed up and impact is measured.
Oversee major projects, programs, outcomes, and budget responsibilities.
Interpret and execute policies for departments or projects; recommend and implement new policies or modifications to existing policies.
Provide staff with general guidelines and parameters, and oversee hiring, pay increase recommendations, performance reviews, training and development, personnel needs, work assignments, completion dates, and consistent application of organizational policies.