Sr Group Marketing Manager

Intuitive

6d•Remote

About The Position

This position leads and implements strategic marketing programs and develops surgeon champions to support the launch and adoption of da Vinci indications in General Surgery. It manages Clinical Marketers responsible for defined subspecialties, providing direction and supporting their development. The role serves as the General Surgery subject matter expert, analyzing European market dynamics and using qualitative and quantitative insights to understand markets, surgeons, practices, patient journeys, and clinical procedures. In partnership with the VP, Europe Marketing and MACA, it designs and executes European marketing strategies, value messaging, and tactics for focused General Surgery indications, with demonstrated return on investment. The role aligns European procedure priorities and initiatives with market and country marketing and sales leadership. It works across marketing, sales, training, clinical affairs, product marketing, clinical development, and market access to develop procedure adoption strategies, training pathways, publications, product requirements, sales tools, clinical education, surgeon champions, and evidence-based value strategies. It also develops and executes European society collaborations and conference programs.

Requirements

Bachelor’s degree in a life science or business discipline.
12+ years of experience, including 7 years of clinical/product marketing experience in a therapeutic medical device company.
3+ years of successful management and talent development experience and training.
Fluent spoken and written English.
Proven ability to position procedure and product messages effectively and develop strong sales support to drive adoption.
Demonstrated success building clinical education and marketing programs to drive product or procedure growth.
Experience leading departmental and cross-functional projects and project teams in the medical device or related industry.
Strong track record of leading strategic initiatives from concept to completion.
Proven success integrating business insights into broad marketing strategies and plans.
Superior verbal and written communication, teamwork, and interpersonal skills across multiple constituents.
Self-starter able to take leadership in an unstructured environment.
Ability to manage projects, stay within budget, organize and prioritize work, and handle multiple tasks.
Strong knowledge of the MS Office product suite.
Ability to travel 60%; international travel is required.

Nice To Haves

MBA preferred.
General Surgery experience preferred.
Strong clinical, surgical, and/or operating theatre (room) experience desired.
Fluent German and/or French preferred.

Responsibilities

Serve as the subject matter expert for General Surgery and analyze European market dynamics, adoption drivers, and barriers in growth areas.
Use qualitative and quantitative data to segment and understand existing and new markets, surgeons, practices, patient journeys, and clinical procedure steps.
Work with the VP, Europe Marketing and MACA to design, develop, and execute European marketing strategies, value messaging, and tactics for focused General Surgery indications, demonstrating return on investment.
Direct team members on strategy execution, including defining activities, timelines, and budgets, and coach them on prioritization.
Align with market and country marketing and sales leadership on European procedure priorities, initiatives, and tactics.
Work with the Training team to develop and implement structured, standardized training pathways that support surgeon sustainability in each procedure indication.
Collaborate with Clinical Affairs on publication strategies that support procedure adoption goals.
Work with European product marketing teams to define promotional marketing and product requirements for products that enable key procedures and adoption.
Work with the global clinical development team to identify surgeon key opinion leaders (KOLs) to create procedure guides and training materials for emerging procedures.
Partner across market and global marketing, sales, and training to support sales representative development, including creating content for European company meetings.
Deliver European clinical and capital marketing and sales tools to support procedure and sales goals, products, and system sales.
Develop and build surgeon champions and KOLs by market segment, and develop clinical education programs and symposia to drive competency and da Vinci system utilization.
Work with team members and country marketing to develop proctors and course hosts based on surgical, clinical, and teaching expertise, supporting safe and effective reproducible techniques and improved clinical outcomes.
Work with national and global Market Access teams as a subject matter expert to develop and execute cost-effectiveness and value strategies in key markets.
Develop and validate clinical and economic data with case observation centers and surgeon champions.
Align with relevant surgical and executive societies.
Develop and implement Intuitive’s presence at European conferences, including robotics symposia, postgraduate courses, live surgical broadcasts, and trade show booth promotion.
Develop and execute European society collaboration initiatives in training and education.