Sr Group Marketing Manager

Intuitive

5d•Remote

About The Position

The Sr Group Marketing Manager will lead and implement strategic marketing programs and develop surgeon champions to support the launch and adoption of da Vinci indications in General Surgery. The role serves as the subject matter expert for General Surgery in Europe, analyzing market dynamics, identifying adoption drivers and barriers, segmenting markets, and developing clinical, economic, operational, and strategic value messaging. The position directs a team of Clinical Marketers responsible for defined subspecialties, providing strategic guidance and supporting their development. Working with European and global colleagues across marketing, sales, training, clinical affairs, market access, and clinical development, the manager will establish priorities, develop marketing and education programs, support product requirements, build surgeon and executive KOL relationships, and demonstrate the clinical, economic, and strategic impact of initiatives. The role includes developing European conference and society engagement and requires 60% travel, including international travel.

Requirements

Bachelor’s degree in a life science or business discipline.
12 or more years of experience, including 7 years of clinical or product marketing experience in a therapeutic medical device company.
3 or more years of successful management, talent development, and training experience.
Fluent spoken and written English.
Proven ability to position procedure and product messages effectively and develop strong sales support to drive adoption.
Demonstrated success building clinical education and marketing programs that drive product or procedure growth.
Experience leading departmental and cross-functional projects and project teams in the medical device or a related industry.
Strong track record of leading strategic initiatives from concept to completion.
Success integrating business insights into broad marketing strategies and plans.
Superior verbal and written communication, teamwork, and interpersonal skills across multiple constituents.
Self-starter able to take leadership in an unstructured environment.
Ability to manage projects, keep to budget, organize and prioritize work, and cope with multiple tasks.
Strong knowledge of the MS Office product suite.
Ability to travel 60%, including internationally.

Nice To Haves

MBA.
General Surgery experience.
Strong clinical, surgical, and/or operating theatre/room experience.
Fluency in German and/or French.

Responsibilities

Serve as the General Surgery subject matter expert and analyze European market dynamics, adoption drivers, barriers, and growth opportunities.
Develop qualitative and quantitative insights to segment and understand markets, surgeons and their practices, patient journeys, and clinical procedure steps.
Work with the VP, Europe Marketing and MACA to design, develop, and execute European marketing strategies, value messaging, and tactics for focused General Surgery indications, with demonstrated ROI.
Direct team members’ strategy execution, including defining market activities, timelines, and budgets; support their prioritization and development.
Align with market and country marketing and sales leadership on European procedure priorities, strategic initiatives, and tactics.
Work with the Training team to develop and implement standardized training pathways that support surgeon sustainability in each procedure indication.
Collaborate with Clinical Affairs on publication strategies that support procedure adoption goals.
Work with European product marketing teams to define promotional marketing and product requirements for new products that enable key procedures and adoption.
Partner with the global clinical development team to identify surgeon KOLs and develop procedure guides and training materials for emerging procedures.
Lead cross-functional work with marketing, sales, and training to identify and support sales representative development, including content for European company meetings.
Deliver European clinical and capital marketing and sales tools to support procedure and sales goals, products, and system sales.
Develop and build surgeon champions and KOLs by market segment, and develop clinical education programs and symposia to improve competency and da Vinci system utilization.
Work with team members and country marketing to select proctors and course hosts based on surgical, clinical, and teaching expertise, supporting safe and reproducible techniques and improved clinical outcomes.
Work with national and global Market Access teams as a subject matter expert to develop and execute cost-effectiveness and value strategies in key markets.
Develop and validate clinical and economic data with case observation centers and surgeon champions.
Align with relevant surgical and executive societies.
Develop and implement Intuitive’s presence at European conferences, including robotics symposia, postgraduate courses, live surgical broadcasts, and trade show booth promotion.
Develop and execute European society collaboration initiatives in training and education.