Manager, Software Engineering (Marketing Technology)

Columbia Sportswear Company • Portland, OR

3d • Hybrid

About The Position

Columbia Sportswear is seeking an Engineering Manager, Marketing Technology to lead a team responsible for delivering platforms and capabilities that power customer engagement across its global brands. The team works at the intersection of Marketing and Technology, building and supporting systems for customer communications, personalization, audience activation, customer data management, marketing automation, and digital engagement experiences. The manager partners with Marketing, Product, Analytics, Digital Commerce, and Architecture teams to shape the technology ecosystem connecting Columbia with consumers worldwide.

The role calls for a leader who develops high-performing engineers, facilitates delivery across multiple disciplines, and serves as a trusted bridge between business and technology teams. The successful candidate brings experience leading Marketing Technology initiatives and an understanding of how CRM, customer engagement, customer data, and personalization capabilities work together to create customer experiences.

This is a hybrid role based at Columbia's headquarters near Portland, Oregon. The current expectation is to work onsite four days per week; this may change based on business needs and may be adjusted at the company's discretion.

Requirements

• At least 5 years of experience leading software delivery teams in a complex technology environment.
• Experience supporting Marketing Technology, CRM, customer engagement, consumer data, personalization, loyalty, or marketing automation initiatives.
• Experience partnering with business stakeholders to deliver technology solutions supporting consumer acquisition, engagement, retention, or lifecycle marketing strategies.
• Strong understanding of modern software delivery practices, APIs, integrations, cloud technologies, and enterprise application architectures.
• Experience facilitating delivery across multiple technical disciplines and balancing competing stakeholder priorities.
• Proven experience developing engineers and other technology professionals while building high-performing teams.
• Bachelor's degree in Computer Science, Engineering, Information Systems, or a related field, or an equivalent combination of education and experience.
• Collaborative leadership, communication, influencing, systems-thinking, and ambiguity-navigation capabilities, with a commitment to developing people and creating consumer experiences through technology.

Nice To Haves

• Experience supporting platforms such as Zeta, Braze, Salesforce Marketing Cloud, Adobe Experience Platform, Segment, Tealium, mParticle, Iterable, or similar Marketing Technology solutions.
• Experience in retail, consumer products, eCommerce, or direct-to-consumer environments.
• Experience with customer data platforms (CDPs), audience segmentation, personalization, customer journey orchestration, or loyalty platforms.
• Familiarity with .NET, Node.js, Salesforce Commerce Cloud, Azure, AWS, APIs, and microservices.

Responsibilities

• Lead and develop a cross-functional team of engineers, product owners, QA professionals, and software analysts supporting the Marketing Technology ecosystem.
• Foster accountability, collaboration, continuous improvement, and engineering excellence.
• Partner with Marketing, CRM, Analytics, Digital Commerce, Architecture, and Product teams to align technology investments with business priorities.
• Drive delivery of solutions for customer engagement, marketing automation, consumer data, personalization, segmentation, and digital communications.
• Facilitate cross-functional discussions about technical dependencies, business priorities, and implementation tradeoffs.
• Partner with technical leads and architects to ensure solutions are scalable, reliable, secure, and aligned with enterprise standards.
• Support the evolution of customer data platforms, CRM technologies, marketing automation, and consumer engagement platforms.
• Collaborate with vendors and technology partners to implement and maintain critical business capabilities.
• Use data, metrics, and operational insights to improve team effectiveness and delivery outcomes.
• Translate business stakeholders' ideas into executable solutions and strengthen the connection between business and technology teams.

Benefits

• 401(k) plan with a generous company match.
• Medical, dental, and vision insurance.
• Life insurance and disability coverage.
• Flexible spending accounts and a health savings account.
• Voluntary benefits including accident, critical illness, hospital indemnity, and legal services.
• Free, confidential, 24/7/365 EAP+ counseling services.
• Wellness benefits, employee discounts, and a generous time off program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager