Software Engineering Architect — Digital Marketing Technology

Salesforce•Seattle, WA

About The Position

Salesforce is seeking a Software Engineering Architect to lead architecture for its Events Technology ecosystem within the Digital Marketing Technology organization. Reporting directly to the VP of Engineering, the role owns architectural strategy and coherence across event registration, attendee experience, agenda management, event marketing, and on-site and virtual delivery. The systems must function as a unified, scalable platform supporting events from regional programs to Dreamforce. The architect partners strategically with Product Leads, Engineering, and Event Marketing, and may dive into code and configuration to prototype complex flows and validate architectural decisions. The role provides architectural leadership across event platforms, AI and agents, data and identity, marketing orchestration, and core web and content platforms. It also includes hands-on prototyping of high-stakes technologies, establishing patterns and standards, conducting design reviews, mentoring engineers, resolving cross-team blockers, and aligning architecture with enterprise-wide initiatives. The role maintains technical engagement with Salesforce product teams, including Agentforce, Sales Cloud, Data Cloud, and Marketing Cloud, and provides feedback on APIs, limits, and capabilities based on high-scale internal event implementations. It partners with Product Leads to align technical capabilities with event and product roadmaps spanning three to four quarters. The position requires balancing long-term architectural health with delivery needs and fixed event deadlines.

Requirements

12+ years of professional software engineering experience.
5+ years in an architectural role designing distributed systems at enterprise scale.
Experience architecting solutions across multiple technical domains relevant to event technology, including Data Cloud, Agentforce or AI agents, Marketing Journey Orchestration, Identity, Content Management, and event or registration platforms.
Direct experience with event registration, attendee management, agenda or session tooling, or ticketing platforms; ideally at large scale and under fixed event-date deadlines.
Ability to read and write code or configuration to validate designs, build proof-of-concepts, or debug complex integrations.
Proven ability to influence Product Leads and engineering leadership, including Directors and VPs, and articulate technical trade-offs.
Expert-level understanding of Salesforce platform capabilities, especially Data Cloud ingestion patterns and Agentforce architectures.
Experience building scalable microservice applications on public cloud infrastructure that can withstand event-day traffic spikes.
Experience with AWS components such as API Gateway, Lambda, SNS, SQS, ElastiCache, or AppSync.
Experience building conversational agents, copilots, or autonomous agents for attendee-facing use cases; familiarity with large language models.
Experience building integrations and pipelines to AWS SageMaker.
Experience with high-scale data streams such as Apache Kafka or Kinesis, especially for real-time event and check-in data.
Knowledge of NoSQL databases such as DynamoDB and graph databases such as Neo4j or Neptune.
Experience working in Agile software delivery teams and with DevOps practices.
Knowledge of CI/CD principles and experience solving issues in distributed services ecosystems, including load and scale testing ahead of major events.
Experience mentoring lead engineers.
Ability to assess a problem space and make technology decisions based on attendee and customer needs.
Excellent verbal and written communication skills for collaborating with business and technical stakeholders.
Hands-on fluency with modern AI tools, including using LLMs or copilots for code generation, debugging, and design exploration in daily work.
Working knowledge of prompt engineering and agent orchestration patterns, including designing and evaluating AI-driven workflows and systems.

Nice To Haves

Experience transitioning legacy service-provider models into scalable product-led engineering organizations.
Experience with Federated GraphQL architectures.
Background in Event Technology, Digital Marketing, or AdTech, particularly large-scale conference or field-event platforms.
Experience with on-site event technology such as badge printing or scanning, kiosk check-in, mobile event apps, and real-time capacity or session-fill monitoring.

Responsibilities

Define and drive software architecture vision across the Events Technology portfolio.
Ensure architectural integrity and integration across event platforms, AI and agents, data and identity, marketing orchestration, and core platform technologies.
Build hands-on prototypes and reference implementations to validate high-stakes architectural decisions and establish patterns for engineering teams.
Conduct design reviews, establish architectural standards, mentor lead engineers, and resolve cross-team technical blockers ahead of major event moments.
Align technical capabilities with event and product roadmaps in partnership with Product Leads across Events, Marketing, and Digital Marketing Technology.
Collaborate with architects across Digital Enterprise Technology to advance shared initiatives and common architecture patterns.
Maintain technical engagement with Salesforce product teams and provide feedback on APIs, limits, and capabilities based on internal implementations at event scale.
Influence product and engineering leadership and communicate trade-offs between long-term system health and event-date or market demands.
Evaluate technical options based on event attendee and customer needs.
Support load and scale testing and help solve issues in distributed services ecosystems ahead of major events.