Intern, Marketing Technology & Digital Product

Constellation Brands•Rochester, NY

About The Position

The Marketing Technology Product Management Intern will help shape data-driven marketing at Constellation Brands. The internship provides hands-on exposure to how Marketing Technology products are identified, shaped, delivered, and improved in partnership with Marketing, Analytics, Data, and Technology teams. The role spans 360 Marketing Measurement, customer and audience data, campaign activation, content and workflow tools, marketing operations, sponsorship capabilities, marketing financial processes, AI-enabled experiences, and decision support. The intern will support active initiatives, learn how teams translate business needs into product capabilities, and contribute practical deliverables for marketers and business partners. Work includes supporting product discovery, translating needs into product and process documentation, assisting with backlog and release activities, testing features, analyzing data, preparing communications and materials, researching technology trends, collaborating with internal teams and external partners, and presenting findings or project work to stakeholders. The position is based in Rochester, New York, with Chicago, Illinois listed as an additional location. The posting also refers to an internship schedule, location, or hybrid arrangement established for the internship, but does not specify which arrangement applies.

Requirements

Currently pursuing an associate, bachelor's, or master's degree in Marketing, Business, Analytics, Information Systems, Computer Science, Data Science, Communications, Design, or a related field.
Interest in marketing, technology, data, analytics, digital products, or AI.
Curiosity and willingness to learn unfamiliar business and technical concepts.
Ability to organize information, solve problems, and communicate clearly in writing and presentations.
Comfort working collaboratively, asking thoughtful questions, and receiving feedback.
Basic experience with Microsoft 365 tools such as Excel, PowerPoint, Word, or Teams through coursework, student organizations, projects, or employment.
Ability to manage multiple assignments and follow through on commitments.
Interest in understanding how customer needs, business outcomes, data, and technology connect.
A thoughtful, user-focused approach to improving processes, tools, and experiences.
Currently enrolled in an accredited college or university program and eligible to participate in the company internship program.
Availability to work the schedule, location, or hybrid arrangement established for the internship.
Must meet all company employment and internship eligibility requirements.

Nice To Haves

Coursework or projects involving data analysis, process improvement, user research, Agile methods, digital marketing, software development, UX/design, or project management.
Experience with Power BI, Tableau, SQL, Python, Figma, Jira, Azure DevOps, SharePoint, or similar tools.
Familiarity with marketing channels, customer data platforms, campaign tools, content management, measurement, experimentation, or generative AI.
Experience from internships, part-time work, campus organizations, volunteer roles, hackathons, case competitions, or class projects.
Interest in consumer products, beverage alcohol, retail, or other consumer-focused industries.
An example of a class, campus, or personal project demonstrating curiosity, analysis, communication, or problem solving.

Responsibilities

Gather user feedback, document pain points, and summarize opportunities to support product discovery.
Help translate business needs into process maps, requirements, user stories, acceptance criteria, or simple prototypes.
Assist with product backlog organization, release planning, status tracking, and product documentation.
Participate in testing new features and document results, questions, and recommended improvements.
Analyze product usage, process, campaign, or operational data using tools such as Excel, Power BI, or similar platforms.
Create presentations, process guides, training materials, and communications for business and technical audiences.
Research Marketing Technology trends and practical uses of AI, automation, data, and analytics.
Contribute to initiatives involving marketing measurement, customer data and activation, content and collaboration, workflow automation, sponsorship, marketing operations, and marketing financial processes.
Collaborate with Marketing, Analytics, Product, Data Engineering, Application Engineering, Architecture, Security, and external partners.
Present internship findings, recommendations, or a completed project to team stakeholders.