Senior Digital Marketing Technology Specialist

Danaher Corporation•Cincinnati, OH

9d•$75,000 - $90,000

About The Position

The Senior Digital Marketing Technology Specialist manages and optimizes Mammotome’s marketing technology ecosystem in support of digital marketing, lead generation, customer engagement, and data-driven decision-making. The role oversees marketing automation, CRM, website technologies, analytics, digital advertising, and privacy management platforms to support seamless execution and measurable business impact. The position manages the architecture and roadmap of the end-to-end MarTech ecosystem, including Salesforce, marketing automation, headless CMS, and analytics platforms. It also develops scalable demand-generation infrastructure and supports system integration, data quality, lead routing, attribution, funnel visibility, customer segmentation, lead scoring, personalization, website security, tracking, analytics, digital governance, and privacy processes. The role reports to the Senior Manager, Creative Services & Global Brand and is part of the Creative Services division within the Marketing team. It is located in Cincinnati, Ohio.

Requirements

Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field, or, in lieu of a degree, 5 to 8+ years of experience in marketing technology, digital marketing operations, CRM administration, analytics, and website technologies.
Experience with CRM and marketing automation platforms, including Salesforce, Marketo, or comparable enterprise solutions.
Skills in JavaScript, HTML, CSS, APIs, and headless CMS platforms, with the ability to build, customize, and troubleshoot solutions while providing technical oversight to development resources.
Advanced proficiency in GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling, performance analytics, data governance, and consent management platforms.

Nice To Haves

Previous experience with Adobe Experience Manager or other headless CMS platforms.
Previous experience with consent management platforms such as OneTrust, Ketch, or similar solutions.
Subject-matter expertise in privacy regulations such as GDPR, CCPA, CAN-SPAM Act, and ADA.

Responsibilities

Manage the architecture and roadmap of the end-to-end MarTech ecosystem, including Salesforce, marketing automation, headless CMS, and analytics platforms.
Design and optimize scalable demand-generation infrastructure.
Ensure effective system integration, data quality, accurate lead routing, attribution integrity, and end-to-end funnel visibility.
Implement segmentation, lead scoring, and personalization frameworks for targeted nurturing campaigns, customer retention, and revenue growth.
Support website security, tracking, analytics, digital governance, Google Tag Manager, Google Ads, and privacy management processes.