Sr. Manager, Creator Marketing

Edelman•Chicago, IL

5d•$68,000 - $96,000

About The Position

The Senior Manager, Creator Marketing leads the day-to-day execution of creator programs for a major U.S. fashion and retail brand. Embedded within a highly integrated team, the role supports product- and culture-focused campaigns that may combine creator, experiential, and earned elements. It operates at the intersection of fashion and lifestyle trends, digital storytelling, and creator partnerships, balancing creative vision with operational precision across strategy development, client presentations, budget oversight, and talent negotiations. The role suits someone energized by pace and complexity who understands how creators influence style, culture, and shopping behavior. The Senior Manager leads multiple campaigns with strategic focus, cross-functional coordination, and creative precision, while managing and mentoring junior team members.

Requirements

At least 5 years of relevant experience in creator marketing at an agency, brand, or talent management company.
Hands-on experience working with creators across tiers, from nano to celebrity, and platforms such as TikTok, Instagram, and YouTube.
Strong contract negotiation and talent management experience.
Experience building strategic briefs, managing content calendars, and driving measurable results.
Ability to use data, audience insights, and platform trends to inform strategy and ongoing optimizations.
Familiarity with developing post-campaign reports and translating insights into actionable recommendations.
Experience collaborating with cross-functional teams such as PR, paid media, creative, experiential, and analytics.
Excellent verbal and written communication skills.
Highly organized, detail-oriented, and proactive in managing multiple workstreams.
Experience with creator discovery and tracking platforms such as Captiv8 and CreatorIQ.

Nice To Haves

Experience in fashion, retail, apparel, accessories, beauty, or adjacent lifestyle categories, with an understanding of how creators can inspire discovery, consideration, and shopping behavior.
Strong understanding of fashion, lifestyle, and retail trends, including the creators and communities shaping culture across social platforms.
Experience managing creator-led events, shopping moments, and in-person activations.
Strategic understanding of paid media amplification, including boosting, whitelisting, and platform-specific extensions, and collaboration with paid teams to optimize creator content performance.
Experience working in fast-moving, culturally responsive environments with frequent campaign and seasonal moments.
Comfort leading high-volume programs with minimal oversight.
Ability to lead strategic presentations to clients and stakeholders.
Empathy-driven leadership that builds trust and develops talent.
Strong problem-solving instincts and ability to manage ambiguity with confidence.
Contributes to internal POVs, creator trend briefings, or cross-team thought leadership.

Responsibilities

Manage creator marketing strategy and execution for a major national fashion and retail client, from planning through launch and wrap.
Drive ideation and campaign development tied to cultural moments, seasonal priorities, product stories, and retail activations.
Integrate creator strategy into broader marketing efforts in collaboration with PR, creative, paid media, experiential, and external partners.
Build and manage creator plans and budgets, focusing on ROI, quality engagement, and brand impact.
Develop and maintain relationships with creators, managers, and talent agents across all tiers, particularly in fashion, lifestyle, and culture.
Manage multiple workstreams to ensure quality, timeliness, and stakeholder satisfaction.
Serve as a key client point of contact for workstreams and represent the team’s work with professionalism and strategic insight.
Manage and mentor junior team members, fostering creative thinking and professional development.